AMP - Web Usage Statistics and Market Share


Discover the power of data-driven decision making with our Web Usage Statistics and Market Share analytics of AMP.

Gain unparalleled insights into the rapidly evolving digital landscape and stay ahead of the competition with a comprehensive analysis of AMP key performance metrics.

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Websites using AMP



Description of AMP: AMP, originally created by Google, is an open-source HTML framework developed by the AMP open-source Project. AMP is designed to help webpages load faster.

AMP is used by 1.56% of websites in the JavaScript frameworks category.

Business and Finance is the most popular main category among the websites using AMP.

Business is the most popular subcategory among the websites that are using AMP.

The technologies that are most often used together with AMP are jQuery, PHP, MySQL, WordPress, Google Analytics, Google Font API, jQuery Migrate, Google Tag Manager, Cloudflare, Font Awesome.

Our AI based recommender engine (trained on 100 million data points) suggests that websites using AMP may also be interested in using these other technologies: AMP Plugin, AMP for WordPress, Lightbox, Crazy Egg, CookieYes, Shopify Product Reviews, UserWay, Cloudinary, Kadence WP Kadence, Milestone CMS.



Top IAB Industry Verticals using AMP





Top 10 technologies that are most often used together with AMP



Technology% of use together with AMPWebsite
jQuery68.9https://jquery.com
PHP64.35http://php.net
MySQL59.22http://mysql.com
WordPress58.83https://wordpress.org
Google Analytics57.32http://google.com/analytics
Google Font API52.71http://google.com/fonts
jQuery Migrate49.5https://github.com/jquery/jquery-migrate
Google Tag Manager49.19http://www.google.com/tagmanager
Cloudflare34.51http://www.cloudflare.com
Font Awesome33.45https://fontawesome.com/




Technologies that are most interesting for website using AMP, as determined by our AI recommender



TechnologyAI Recommendation Score Website
AMP Plugin0.24https://amp-wp.org
AMP for WordPress0.15https://amp-wp.org
Lightbox0.14http://lokeshdhakar.com/projects/lightbox2/
Crazy Egg0.13http://crazyegg.com
CookieYes0.12https://www.cookieyes.com/
Shopify Product Reviews0.12https://apps.shopify.com/product-reviews
UserWay0.11https://userway.org/
Cloudinary0.11https://cloudinary.com
Kadence WP Kadence0.11https://www.kadencewp.com/kadence-theme
Milestone CMS0.11https://www.milestoneinternet.com/products/milestone-cms


Distribution of domains using AMP over IAB1 verticals











Introduction to AMP

AMP (Accelerated Mobile Pages) is an open-source technology designed to improve the speed and performance of mobile web pages. AMP pages are optimized for quick loading and are stripped down versions of traditional HTML pages. This technology uses a streamlined set of HTML, JavaScript and CSS to reduce page load times and improve user experience on mobile devices. AMP is particularly useful for publishers who want to deliver content to mobile users quickly and efficiently.

Practical Applications of AMP


- Improving website loading speed and user experience
- Boosting website search engine rankings
- Creating mobile-friendly web pages
- Increasing ad visibility and click-through rates
- Enhancing email marketing campaigns with faster-loading content
- Streamlining e-commerce checkout processes and reducing page abandonment
- Providing a better overall user experience and engagement

Benefits and Advantages of AMP

1. Improved Page Load Speeds.
2. Better Mobile Responsiveness.
3. Higher Search Engine Rankings.
4. Improved User Experience.
5. Reduced Bounce Rates.
6. Lower Server Load and Bandwidth Usage.
7. Increased Ad Views and Revenue.
8. Easier Ad Management.
9. Better Analytics Data.
10. Improved Security.



Distribution of domains using AMP over IAB2 verticals













Most popular websites using AMP



WebsiteIAB category 1IAB category 2OpenRank
hindustantimes.comNews and PoliticsInternational News5.94
cancer.orgMedical HealthDiseases and Conditions5.72
washingtontimes.comNews and PoliticsPolitical Event5.62
tribune.com.pkNews and PoliticsInternational News5.55
livemint.comBusiness and FinanceInternational News5.52
shazam.comMusic and AudioAlternative Music5.46
webopedia.comTechnology & ComputingComputing5.44
questionpro.comTechnology & ComputingGeneral Social5.44
news18.comNews and PoliticsInternational News5.4
spie.orgBusiness and FinanceIndustries5.4




Less popular websites using AMP



WebsiteIAB category 1IAB category 2OpenRank
appliancerepair-carsonca.comHome & GardenHome Appliances0
atlantagaymalemassage.comHealthy LivingMen's Health0
chicagogaymaleescorts.comEvents and AttractionsTravel Type0
theatvchannel.comAutomotiveAuto Body Styles0
jamaicascoutshop.orgMusic and AudioTravel Type0


Distribution of domains using AMP over 1 million most popular domains















Distribution of domains using AMP over domain ages



The average age of websites using AMP is 9.7 years.

The average page rank (measure of backlink strength) of websites using AMP is 2.62.











5 technologies that are less often used together with AMP



Technology% of use together with AMPWebsite
RxJS0.0125http://reactivex.io
UMI.CMS0.0125https://www.umi-cms.ru
RTB House0.0125https://www.rtbhouse.com
Red Hat0.0125https://www.redhat.com
Ahoy0.0125https://github.com/ankane/ahoy