Description of AdRoll: AdRoll is a digital marketing technology platform that specializes in retargeting.
AdRoll is used by 3.05% of websites in the Advertising category.
Business and Finance is the most popular main category among the websites using AdRoll.
Business is the most popular subcategory among the websites that are using AdRoll.
The technologies that are most often used together with AdRoll are Google Analytics, jQuery, Facebook, Google Tag Manager, Google Font API, PHP, Bootstrap, MySQL, Font Awesome, WordPress.
Our AI based recommender engine (trained on 100 million data points) suggests that websites using AdRoll may also be interested in using these other technologies: AdRoll CMP System, Crazy Egg, Marketo, Gauges, D3, parcel, SweetAlert, Refersion, Unbounce, EWWW Image Optimizer.
Technology | % of use together with AdRoll | Website |
---|---|---|
Google Analytics | 87.74 | http://google.com/analytics |
jQuery | 84.81 | https://jquery.com |
79.9 | http://facebook.com | |
Google Tag Manager | 78.96 | http://www.google.com/tagmanager |
Google Font API | 48.78 | http://google.com/fonts |
PHP | 45.03 | http://php.net |
Bootstrap | 40.01 | https://getbootstrap.com |
MySQL | 38.02 | http://mysql.com |
Font Awesome | 37.25 | https://fontawesome.com/ |
WordPress | 36.55 | https://wordpress.org |
Technology | AI Recommendation Score | Website |
---|---|---|
AdRoll CMP System | 0.39 | https://www.adroll.com/features/consent-management |
Crazy Egg | 0.12 | http://crazyegg.com |
Marketo | 0.11 | https://www.marketo.com |
Gauges | 0.1 | https://get.gaug.es |
D3 | 0.1 | http://d3js.org |
parcel | 0.09 | https://parceljs.org/ |
SweetAlert | 0.08 | https://t4t5.github.io/sweetalert/ |
Refersion | 0.08 | http://refersion.com |
Unbounce | 0.08 | http://unbounce.com |
EWWW Image Optimizer | 0.08 | https://github.com/nosilver4u/ewww-image-optimizer |
Introduction to AdRoll
AdRoll is a retargeting and prospecting platform that helps advertisers reach their target audience across devices and on various social media platforms. It uses advanced algorithms and data science to optimize campaigns and ensure maximum return on investment. AdRoll also offers powerful reporting and analytics tools to help advertisers measure the effectiveness of their campaigns and make data-driven decisions.
Practical Applications
of AdRoll
- AdRoll can be used for retargeting ads to previous website visitors, encouraging them to return and make a purchase.
- AdRoll can be used for targeting ads to specific demographics or interests, improving the chances of a successful conversion.
- AdRoll can be used to track and analyze ad performance, allowing for informed decisions on ad spend and strategy.
- AdRoll can be used to create dynamic product ads, showcasing items that a user has recently viewed or added to their cart.
- AdRoll can be used to run A/B tests on ad creatives and messaging, optimizing performance over time.
Benefits and Advantages of AdRoll
- AdRoll offers advanced targeting options to reach specific audiences and increase ad relevancy
- The platform provides a comprehensive view of campaign performance and insights for optimization
- AdRoll's retargeting capabilities help businesses stay top-of-mind and re-engage potential customers who have previously visited their website
- The platform allows for multi-channel advertising across various devices and platforms, including social media and email marketing
- AdRoll offers custom audience segmentation to target the most valuable customers and prospects
- The technology's AI-powered algorithms optimize campaigns for maximum ROI and efficiency.
Website | IAB category 1 | IAB category 2 | OpenRank |
---|---|---|---|
lg.com | Home & Garden | Home Appliances | 6 |
verizon.com | Technology & Computing | Home Utilities | 5.97 |
standoffsystems.com | Business and Finance | PC Games | 5.89 |
nvidia.com | Technology & Computing | Artificial Intelligence | 5.87 |
payrollhero.com | Business and Finance | Remote Working | 5.78 |
ttuhsc.edu | Business and Finance | Financial Assistance | 5.77 |
pandora.com | Music and Audio | Music TV | 5.76 |
aboutaustralia.com | Travel | Travel Type | 5.74 |
adroll.com | Business and Finance | Business | 5.58 |
shrm.org | Business and Finance | Business | 5.58 |
Website | IAB category 1 | IAB category 2 | OpenRank |
---|---|---|---|
tifsiragusamd.com | Medical Health | Cosmetic Medical Services | 0 |
usbinarysignals.com | Personal Finance | Personal Investing | 0 |
goodfeetct.com | Medical Health | Diseases and Conditions | 0 |
tahitivacations.com | Travel | Tahitian | 0 |
moneyguru24.com | Personal Finance | Personal Debt | 0 |
The average age of websites using AdRoll is 13.8 years.
The average page rank (measure of backlink strength) of websites using AdRoll is 2.81.
Technology | % of use together with AdRoll | Website |
---|---|---|
1C-Bitrix | 0.0108 | http://www.1c-bitrix.ru |
A-Frame | 0.0108 | https://aframe.io |
AB Tasty | 0.0108 | https://www.abtasty.com |
Accessibly | 0.0108 | https://www.onthemapmarketing.com/accessibly/ |
Acquire Live Chat | 0.0108 | https://acquire.io |