AdRoll - Web Usage Statistics and Market Share


Discover the power of data-driven decision making with our Web Usage Statistics and Market Share analytics of AdRoll.

Gain unparalleled insights into the rapidly evolving digital landscape and stay ahead of the competition with a comprehensive analysis of AdRoll key performance metrics.

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Websites using AdRoll



Description of AdRoll: AdRoll is a digital marketing technology platform that specializes in retargeting.

AdRoll is used by 3.05% of websites in the Advertising category.

Business and Finance is the most popular main category among the websites using AdRoll.

Business is the most popular subcategory among the websites that are using AdRoll.

The technologies that are most often used together with AdRoll are Google Analytics, jQuery, Facebook, Google Tag Manager, Google Font API, PHP, Bootstrap, MySQL, Font Awesome, WordPress.

Our AI based recommender engine (trained on 100 million data points) suggests that websites using AdRoll may also be interested in using these other technologies: AdRoll CMP System, Crazy Egg, Marketo, Gauges, D3, parcel, SweetAlert, Refersion, Unbounce, EWWW Image Optimizer.



Top IAB Industry Verticals using AdRoll





Top 10 technologies that are most often used together with AdRoll



Technology% of use together with AdRollWebsite
Google Analytics87.74http://google.com/analytics
jQuery84.81https://jquery.com
Facebook79.9http://facebook.com
Google Tag Manager78.96http://www.google.com/tagmanager
Google Font API48.78http://google.com/fonts
PHP45.03http://php.net
Bootstrap40.01https://getbootstrap.com
MySQL38.02http://mysql.com
Font Awesome37.25https://fontawesome.com/
WordPress36.55https://wordpress.org




Technologies that are most interesting for website using AdRoll, as determined by our AI recommender



TechnologyAI Recommendation Score Website
AdRoll CMP System0.39https://www.adroll.com/features/consent-management
Crazy Egg0.12http://crazyegg.com
Marketo0.11https://www.marketo.com
Gauges0.1https://get.gaug.es
D30.1http://d3js.org
parcel0.09https://parceljs.org/
SweetAlert0.08https://t4t5.github.io/sweetalert/
Refersion0.08http://refersion.com
Unbounce0.08http://unbounce.com
EWWW Image Optimizer0.08https://github.com/nosilver4u/ewww-image-optimizer


Distribution of domains using AdRoll over IAB1 verticals











Introduction to AdRoll

AdRoll is a retargeting and prospecting platform that helps advertisers reach their target audience across devices and on various social media platforms. It uses advanced algorithms and data science to optimize campaigns and ensure maximum return on investment. AdRoll also offers powerful reporting and analytics tools to help advertisers measure the effectiveness of their campaigns and make data-driven decisions.

Practical Applications of AdRoll


- AdRoll can be used for retargeting ads to previous website visitors, encouraging them to return and make a purchase.
- AdRoll can be used for targeting ads to specific demographics or interests, improving the chances of a successful conversion.
- AdRoll can be used to track and analyze ad performance, allowing for informed decisions on ad spend and strategy.
- AdRoll can be used to create dynamic product ads, showcasing items that a user has recently viewed or added to their cart.
- AdRoll can be used to run A/B tests on ad creatives and messaging, optimizing performance over time.

Benefits and Advantages of AdRoll

- AdRoll offers advanced targeting options to reach specific audiences and increase ad relevancy
- The platform provides a comprehensive view of campaign performance and insights for optimization
- AdRoll's retargeting capabilities help businesses stay top-of-mind and re-engage potential customers who have previously visited their website
- The platform allows for multi-channel advertising across various devices and platforms, including social media and email marketing
- AdRoll offers custom audience segmentation to target the most valuable customers and prospects
- The technology's AI-powered algorithms optimize campaigns for maximum ROI and efficiency.



Distribution of domains using AdRoll over IAB2 verticals













Most popular websites using AdRoll



WebsiteIAB category 1IAB category 2OpenRank
lg.comHome & GardenHome Appliances6
verizon.comTechnology & ComputingHome Utilities5.97
standoffsystems.comBusiness and FinancePC Games5.89
nvidia.comTechnology & ComputingArtificial Intelligence5.87
payrollhero.comBusiness and FinanceRemote Working5.78
ttuhsc.eduBusiness and FinanceFinancial Assistance5.77
pandora.comMusic and AudioMusic TV5.76
aboutaustralia.comTravelTravel Type5.74
adroll.comBusiness and FinanceBusiness5.58
shrm.orgBusiness and FinanceBusiness5.58




Less popular websites using AdRoll



WebsiteIAB category 1IAB category 2OpenRank
tifsiragusamd.comMedical HealthCosmetic Medical Services0
usbinarysignals.comPersonal FinancePersonal Investing0
goodfeetct.comMedical HealthDiseases and Conditions0
tahitivacations.comTravelTahitian0
moneyguru24.comPersonal FinancePersonal Debt0


Distribution of domains using AdRoll over 1 million most popular domains















Distribution of domains using AdRoll over domain ages



The average age of websites using AdRoll is 13.8 years.

The average page rank (measure of backlink strength) of websites using AdRoll is 2.81.











5 technologies that are less often used together with AdRoll



Technology% of use together with AdRollWebsite
1C-Bitrix0.0108http://www.1c-bitrix.ru
A-Frame0.0108https://aframe.io
AB Tasty0.0108https://www.abtasty.com
Accessibly0.0108https://www.onthemapmarketing.com/accessibly/
Acquire Live Chat0.0108https://acquire.io