Description of Appsflyer: AppsFlyer is a SaaS mobile marketing analytics and attribution platform.
Appsflyer is used by 0% of websites in the Analytics category.
Personal Finance is the most popular main category among the websites using Appsflyer.
Personal Debt is the most popular subcategory among the websites that are using Appsflyer.
The technologies that are most often used together with Appsflyer are Facebook Pixel, core-js, Open Graph, Module Federation, Google Tag Manager, webpack, HSTS, Google Workspace, Facebook, jQuery.
Our AI based recommender engine (trained on 100 million data points) suggests that websites using Appsflyer may also be interested in using these other technologies: UPS, Fera, Royal Mail, Clicky, ParkingCrew, Umbraco, Naver Analytics, Pure CSS, GetButton, Datadog.
Technology | % of use together with Appsflyer | Website |
---|---|---|
Facebook Pixel | 64.52 | http://facebook.com |
core-js | 64.52 | https://github.com/zloirock/core-js |
Open Graph | 54.84 | https://ogp.me |
Module Federation | 51.61 | https://webpack.js.org/concepts/module-federation/ |
Google Tag Manager | 45.16 | http://www.google.com/tagmanager |
webpack | 41.94 | https://webpack.js.org/ |
HSTS | 38.71 | https://www.rfc-editor.org/rfc/rfc6797#section-6.1 |
Google Workspace | 35.48 | https://workspace.google.com/ |
35.48 | http://facebook.com | |
jQuery | 32.26 | https://jquery.com |
Technology | AI Recommendation Score | Website |
---|---|---|
UPS | 0.21 | https://www.ups.com |
Fera | 0.18 | https://fera.ai/ |
Royal Mail | 0.16 | https://www.royalmail.com |
Clicky | 0.16 | http://getclicky.com |
ParkingCrew | 0.14 | https://www.parkingcrew.com |
Umbraco | 0.14 | http://umbraco.com |
Naver Analytics | 0.14 | https://analytics.naver.com |
Pure CSS | 0.14 | http://purecss.io |
GetButton | 0.14 | https://getbutton.io |
Datadog | 0.13 | https://www.datadoghq.com |
Introduction to Appsflyer
AppsFlyer is a mobile app tracking and attribution analytics platform that allows app developers, marketers, and advertisers to measure and optimize their user acquisition campaigns. It uses advanced mobile attribution analytics to track user behavior across multiple devices and platforms, providing insights into the effectiveness of marketing campaigns and user engagement. The platform also offers fraud prevention and data privacy features to ensure the accuracy and security of the data collected.
Practical Applications
of Appsflyer
1. Ad attribution: Appsflyer can be used to track the performance of mobile app advertising campaigns across multiple channels and platforms.
2. User acquisition: Appsflyer provides insights into user behavior and can be used to optimize user acquisition campaigns by identifying the most effective channels and targeting strategies.
3. Fraud prevention: Appsflyer includes fraud prevention tools that can help identify and block fraudulent installs and engagement activity.
4. Analytics: Appsflyer offers a range of analytics features that can be used to understand user behavior, measure campaign performance, and identify opportunities for optimization.
5. Retargeting: Appsflyer can be used to create and track retargeting campaigns to re-engage users who have previously installed or engaged with an app.
6. In-app advertising: Appsflyer supports in-app advertising campaigns, providing advertisers with detailed insights into user behavior and campaign performance.
7. Marketing automation: Appsflyer integrates with marketing automation platforms, enabling marketers to automate campaign management and optimize results across multiple channels.
8. Data-driven decision making: Appsflyer's data-driven approach provides marketers with insights and recommendations for optimizing campaign performance, enabling them to make more informed decisions.
9. Improved user experience: By providing insights into user behavior, Appsflyer can help app developers and marketers improve the user experience and drive engagement.
10. ROI optimization: Appsflyer's analytics and attribution features can be used to measure the return on investment of mobile app advertising campaigns and optimize spending accordingly.
Benefits and Advantages of Appsflyer
- Provides accurate and real-time data on mobile app attribution, engagement, and retention
- Offers customizable dashboards and reports with robust analytics to track app performance
- Enables integration with various mobile ad networks and marketing platforms for streamlined campaign management
- Allows for deep linking and personalized user experiences to increase app engagement and conversion rates
- Offers fraud prevention measures to protect against fraudulent installs and ad clicks
- Provides access to a global network of partners and experts for additional support and insights.
Website | IAB category 1 | IAB category 2 | OpenRank |
---|---|---|---|
grab.com | Business and Finance | Business | 5.26 |
babycenter.com | Healthy Living | Parenting | 5.12 |
dogtv.com | Television | Animation TV | 4.73 |
minicabit.com | Automotive | Travel Type | 4.56 |
wunetspendprepaid.com | Personal Finance | Personal Debt | 4.3 |
stretchitapp.com | Hobbies & Interests | Dance | 4.28 |
coastalwatch.com | Sports | Extreme Sports | 4.23 |
haruinvest.com | Personal Finance | Personal Investing | 3.96 |
iotrust.kr | Business and Finance | Economy | 3.91 |
simplehabitapp.com | Healthy Living | Business | 3.86 |
Website | IAB category 1 | IAB category 2 | OpenRank |
---|---|---|---|
grabbike.com | Personal Finance | Business | 0 |
soyouthinkyoucandance.com | Television | Talk Radio | 1.07 |
odlsecurities.com | Personal Finance | Personal Investing | 1.8 |
rosettastoneenterprise.com | Education | Language Learning | 1.81 |
bishopsvet.co.uk | Pets | Veterinary Medicine | 1.83 |
The average age of websites using Appsflyer is 13.6 years.
The average page rank (measure of backlink strength) of websites using Appsflyer is 3.29.
Technology | % of use together with Appsflyer | Website |
---|---|---|
GSAP | 3.2258 | https://greensock.com/gsap |
AdRoll | 3.2258 | http://adroll.com |
Marko | 3.2258 | https://markojs.com |
Boomerang | 3.2258 | https://akamai.github.io/boomerang |
Akamai mPulse | 3.2258 | https://developer.akamai.com/akamai-mpulse-real-user-monitoring-solution |