Criteo - Web Usage Statistics and Market Share

Websites using Criteo

Description of Criteo: Criteo provides personalised retargeting that works with Internet retailers to serve personalised online display advertisements to consumers who have previously visited the advertiser's website.

Criteo is used by 1.69% of websites in the Advertising category.

Style & Fashion is the most popular main category among the websites using Criteo.

Computing is the most popular subcategory among the websites that are using Criteo.

The technologies that are most often used together with Criteo are Google Analytics, Google Tag Manager, jQuery, Facebook, Google Font API, Cloudflare, PHP, MySQL, Cart Functionality, Open Graph.

Our AI based recommender engine (trained on 100 million data points) suggests that websites using Criteo may also be interested in using these other technologies: Bluehost, Prebid, Skimlinks, PubMatic, GumGum, XenForo, OpenX, Bounce Exchange, Ezoic, Media.net.

Top IAB Industry Verticals using Criteo

Top 10 technologies that are most often used together with Criteo

Technologies that are most interesting for website using Criteo, as determined by our AI recommender

Distribution of domains using Criteo over IAB1 verticals

Introduction to Criteo

Criteo is a technology company that specializes in digital advertising, using machine learning algorithms and big data to serve personalized ads to consumers across various devices and platforms.

Practical Applications of Criteo

Criteo is a digital marketing technology company that specializes in performance advertising. Its technology allows advertisers to display personalized ads to users based on their browsing history and behavior. The following are practical applications for Criteo:

1. Retargeting: Criteo's technology is widely used for retargeting campaigns. It allows advertisers to display ads to users who have previously showed interest in their products or services. This helps increase conversions and drive sales.

2. Dynamic product ads: Criteo's technology can also be used to create dynamic product ads that showcase the products a user has previously viewed or added to their cart. This personalized approach can lead to higher click-through rates and conversions.

3. Cross-device targeting: Criteo's cross-device targeting capabilities allow advertisers to reach users across multiple devices. This is particularly useful for targeting users who browse on mobile devices but make purchases on desktop.

4. Audience targeting: Criteo's audience targeting capabilities allow advertisers to target specific user segments based on their browsing history and behavior. This helps advertisers reach their desired audience and increase the effectiveness of their campaigns.

5. Real-time bidding: Criteo's programmatic advertising platform uses real-time bidding to optimize ad placements and increase campaign performance. This helps advertisers get the most out of their advertising spend.

Benefits and Advantages of Criteo

- Criteo uses artificial intelligence algorithms to target ads to the right audience, increasing the likelihood of conversion and the efficiency of ad spend.
- Criteo offers personalized retargeting, which means that users will see ads for products they have already shown interest in, increasing the likelihood of a purchase.
- Criteo offers a wide range of ad formats, including display ads, email marketing, and social media advertising, giving businesses flexibility in their advertising strategy.
- Criteo provides detailed reporting and analytics, which can help businesses optimize their ad campaigns and make data-driven decisions.
- Criteo's technology is constantly evolving, staying up-to-date with the latest trends and innovations in advertising technology.

Distribution of domains using Criteo over IAB2 verticals

Most popular websites using Criteo

Less popular websites using Criteo

Distribution of domains using Criteo over 1 million most popular domains

Distribution of domains using Criteo over domain ages

The average age of websites using Criteo is 11.5 years.

The average page rank (measure of backlink strength) of websites using Criteo is 2.91.

5 technologies that are less often used together with Criteo