DoubleClick for Publishers (DFP) - Web Usage Statistics and Market Share

Websites using DoubleClick for Publishers (DFP)

Description of DoubleClick for Publishers (DFP): DoubleClick for Publishers (DFP) is a hosted ad serving platform that streamlines your ad management.

DoubleClick for Publishers (DFP) is used by 1.75% of websites in the Advertising category.

Sports is the most popular main category among the websites using DoubleClick for Publishers (DFP).

Talk Radio is the most popular subcategory among the websites that are using DoubleClick for Publishers (DFP).

The technologies that are most often used together with DoubleClick for Publishers (DFP) are Google Tag Manager, Google Analytics, jQuery, Facebook, Google Font API, PHP, Cloudflare, Font Awesome, jQuery Migrate, MySQL.

Our AI based recommender engine (trained on 100 million data points) suggests that websites using DoubleClick for Publishers (DFP) may also be interested in using these other technologies: Google Publisher Tag, Prebid, comScore, Chartbeat, Parse.ly, Freshchat, Moat, Rubicon Project, Akismet, Highcharts.

Top IAB Industry Verticals using DoubleClick for Publishers (DFP)

Top 10 technologies that are most often used together with DoubleClick for Publishers (DFP)

Technologies that are most interesting for website using DoubleClick for Publishers (DFP), as determined by our AI recommender

Distribution of domains using DoubleClick for Publishers (DFP) over IAB1 verticals

Introduction to DoubleClick for Publishers (DFP)

DoubleClick for Publishers (DFP) is a comprehensive ad management and serving solution developed by Google. It allows publishers to manage and optimize their ad inventory across multiple platforms and devices, while providing advertisers with the ability to target specific audiences and measure the effectiveness of their campaigns. DFP also includes advanced features such as real-time reporting, forecasting, and ad delivery optimization.

Practical Applications of DoubleClick for Publishers (DFP)

- Managing and delivering online advertisements across multiple channels and platforms
- Optimizing ad performance using real-time data analysis and targeting
- Scheduling and forecasting ad campaigns to ensure timely and effective delivery
- Managing ad inventory and placements to maximize revenue and user engagement
- Integrating with third-party ad networks and exchanges for broader reach and increased revenue opportunities
- Providing detailed reporting and analytics on ad performance, user behavior, and revenue metrics.

Benefits and Advantages of DoubleClick for Publishers (DFP)

- Provides efficient management and optimization of digital advertising campaigns.
- Enables publishers to serve multiple ad formats and target specific audiences.
- Offers real-time reporting and analytics for better understanding campaign performance.
- Facilitates the monetization of website traffic and improves revenue generation for publishers.
- Simplifies the ad serving process by automating tasks and reducing manual labor.
- Allows for easy integration with other Google products and third-party ad networks.
- Provides a scalable solution for handling large volumes of ad inventory.

Distribution of domains using DoubleClick for Publishers (DFP) over IAB2 verticals

Most popular websites using DoubleClick for Publishers (DFP)

Less popular websites using DoubleClick for Publishers (DFP)

Distribution of domains using DoubleClick for Publishers (DFP) over 1 million most popular domains

Distribution of domains using DoubleClick for Publishers (DFP) over domain ages

The average age of websites using DoubleClick for Publishers (DFP) is 15.1 years.

The average page rank (measure of backlink strength) of websites using DoubleClick for Publishers (DFP) is 2.98.

5 technologies that are less often used together with DoubleClick for Publishers (DFP)