Description of Google Analytics: Google Analytics is a free web analytics service that tracks and reports website traffic.
Google Analytics is used by 55.91% of websites in the Analytics category.
Business and Finance is the most popular main category among the websites using Google Analytics.
Business is the most popular subcategory among the websites that are using Google Analytics.
The technologies that are most often used together with Google Analytics are jQuery, Google Tag Manager, PHP, Google Font API, MySQL, WordPress, jQuery Migrate, Font Awesome, Bootstrap, Twitter Emoji (Twemoji).
Our AI based recommender engine (trained on 100 million data points) suggests that websites using Google Analytics may also be interested in using these other technologies: Google Tag Manager, jQuery, Google Font API, Apache, Shopify, Apple Pay, PHP, Cart Functionality, Google AdSense, DoubleClick Ad Exchange (AdX).
Technology | % of use together with Google Analytics | Website |
---|---|---|
jQuery | 83.31 | https://jquery.com |
Google Tag Manager | 66.27 | http://www.google.com/tagmanager |
PHP | 54.44 | http://php.net |
Google Font API | 50.57 | http://google.com/fonts |
MySQL | 46.38 | http://mysql.com |
WordPress | 43.19 | https://wordpress.org |
jQuery Migrate | 40.98 | https://github.com/jquery/jquery-migrate |
Font Awesome | 34.61 | https://fontawesome.com/ |
Bootstrap | 31.06 | https://getbootstrap.com |
Twitter Emoji (Twemoji) | 26.89 | https://twitter.github.io/twemoji/ |
Technology | AI Recommendation Score | Website |
---|---|---|
Google Tag Manager | 0.26 | http://www.google.com/tagmanager |
jQuery | 0.15 | https://jquery.com |
Google Font API | 0.08 | http://google.com/fonts |
Apache | 0.08 | http://apache.org |
Shopify | 0.07 | http://shopify.com |
Apple Pay | 0.07 | https://www.apple.com/apple-pay |
PHP | 0.06 | http://php.net |
Cart Functionality | 0.06 | https://www.wappalyzer.com/technologies/ecommerce/cart-functionality |
Google AdSense | 0.06 | https://www.google.fr/adsense/start/ |
DoubleClick Ad Exchange (AdX) | 0.06 | http://www.doubleclickbygoogle.com/solutions/digital-marketing/ad-exchange/ |
Introduction to Google Analytics
Google Analytics is a free web analytics service offered by Google that tracks and reports website traffic. It provides valuable insights into user behavior, including traffic sources, pageviews, bounce rates, and much more. By analyzing this data, website owners can make informed decisions about their marketing and optimization strategies to improve the user experience and increase conversions. Google Analytics offers a wide range of features, including real-time reporting, audience segmentation, and custom reporting, making it a powerful tool for businesses of all sizes.
Practical Applications
of Google Analytics
1. Website analytics to track visitor behavior and traffic sources.
2. E-commerce tracking to measure sales and revenue.
3. Conversion tracking to monitor the effectiveness of marketing campaigns.
4. Custom reporting to measure specific business goals and metrics.
5. A/B testing to optimize website design and content.
6. Audience segmentation to target specific groups of users with personalized messaging.
7. Mobile app analytics to track user engagement and behavior.
8. Real-time reporting to monitor website or app performance.
Benefits and Advantages of Google Analytics
- Provides valuable insights into website traffic and user behavior
- Allows for tracking of specific metrics and goals
- Offers detailed reports and visualizations for data analysis
- Helps identify areas of improvement for website performance and user experience
- Enables effective measurement of marketing and advertising campaigns
- Offers integration with other Google products such as AdWords and Search Console
- Allows for customization and creation of custom reports and dashboards
- Provides real-time tracking and alerts for website activity
- Offers a free and paid version to suit different business needs and budgets
- Helps businesses make data-driven decisions for their online presence
Website | IAB category 1 | IAB category 2 | OpenRank |
---|---|---|---|
creativecommons.org | Business and Finance | Educational Content | 8.06 |
nytimes.com | News and Politics | International News | 7.98 |
microsoft.com | Technology & Computing | Computing | 7.82 |
ibm.com | Business and Finance | Industries | 7.5 |
npr.org | News and Politics | Talk Radio | 7.23 |
goodreads.com | Books and Literature | Sci-fi and Fantasy | 7.14 |
eventbrite.com | Events and Attractions | Concerts & Music Events | 7.13 |
theverge.com | Business and Finance | Industries | 7.09 |
blogger.com | Hobbies & Interests | Soap Opera TV | 7.06 |
cdc.gov | Medical Health | Diseases and Conditions | 7.02 |
Website | IAB category 1 | IAB category 2 | OpenRank |
---|---|---|---|
azer-cms.com | Technology & Computing | Forum/Community | 0 |
thewrightrealestate.com | Business and Finance | Industries | 0 |
gysym.com | Personal Finance | Personal Debt | 0 |
therattlecat.com | Events and Attractions | Concerts & Music Events | 0 |
jamieshivetotable.com | Hobbies & Interests | Beekeeping | 0 |
The average age of websites using Google Analytics is 12.5 years.
The average page rank (measure of backlink strength) of websites using Google Analytics is 2.5.
Technology | % of use together with Google Analytics | Website |
---|---|---|
Acquia Content Hub | 0.0001 | https://www.acquia.com/products/drupal-cloud/content-hub |
Acquire Live Chat | 0.0001 | https://acquire.io |
Adminer | 0.0001 | http://www.adminer.org |
Admixer | 0.0001 | https://admixer.com |
Aircall | 0.0001 | http://aircall.io |