Websites using GumGum
Description of GumGum: GumGum is a technology and media company specializing in contextual intelligence.
GumGum is used by 0.82% of websites in the Advertising category.
Hobbies & Interests is the most popular main category among the websites using GumGum.
Travel Type is the most popular subcategory among the websites that are using GumGum.
The technologies that are most often used together with GumGum are PubMatic, Open Graph, RSS, 33Across, core-js, OpenX, HSTS, Criteo, Media.net, WordAds.
Our AI based recommender engine (trained on 100 million data points) suggests that websites using GumGum may also be interested in using these other technologies: PubMatic, OpenX, Teads, 33Across, Criteo, Media.net, Index Exchange, TripleLift, Rubicon Project, Skimlinks.
Top IAB Industry Verticals using GumGum
Top 10 technologies that are most often used together with GumGum
Technologies that are most interesting for website using GumGum, as determined by our AI recommender
Distribution of domains using GumGum over IAB1 verticals
Introduction to GumGum
GumGum is a technology that uses artificial intelligence and computer vision to analyze images and videos for the purpose of contextual advertising. It scans the visual content of a webpage, video or social media platform to determine the most relevant ad to place, without disrupting the user experience. The technology can identify objects, text, and faces within an image or video to determine the most appropriate ad to display. GumGum also offers brand safety features to ensure that ads are not placed alongside inappropriate or offensive content.
Practical Applications
of GumGum
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Benefits and Advantages of GumGum
- GumGum uses artificial intelligence to analyze and identify objects within images, allowing for more precise and effective targeting of ads.
- Unlike traditional banner ads, GumGum's in-image ads blend seamlessly into the content of an image, leading to higher engagement and click-through rates.
- GumGum's technology allows for real-time optimization of ad placements and creative elements, resulting in more targeted and effective advertising campaigns.
- With its ability to analyze user behavior and engagement with ads, GumGum provides valuable insights and data that can inform future advertising strategies.
- GumGum's technology can be used across various platforms, including desktop and mobile, making it a versatile and flexible solution for advertisers.
Distribution of domains using GumGum over IAB2 verticals
Most popular websites using GumGum
Less popular websites using GumGum
Distribution of domains using GumGum over 1 million most popular domains
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Distribution of domains using GumGum over domain ages
The average age of websites using GumGum is 9.1 years.
The average page rank (measure of backlink strength) of websites using GumGum is 2.82.
5 technologies that are less often used together with GumGum
