Hotjar - Web Usage Statistics and Market Share


Discover the power of data-driven decision making with our Web Usage Statistics and Market Share analytics of Hotjar.

Gain unparalleled insights into the rapidly evolving digital landscape and stay ahead of the competition with a comprehensive analysis of Hotjar key performance metrics.

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Websites using Hotjar



Description of Hotjar: Hotjar is a suite of analytic tools to assist in the gathering of qualitative data, providing feedback through tools such as heatmaps, session recordings, and surveys.

Hotjar is used by 2.63% of websites in the Analytics category.

Business and Finance is the most popular main category among the websites using Hotjar.

Business is the most popular subcategory among the websites that are using Hotjar.

The technologies that are most often used together with Hotjar are Google Analytics, Google Tag Manager, jQuery, Facebook, Google Font API, PHP, Font Awesome, Bootstrap, MySQL, WordPress.

Our AI based recommender engine (trained on 100 million data points) suggests that websites using Hotjar may also be interested in using these other technologies: DigiCert, LiveChat, PayPal, LiteSpeed, TablePress, Marketo, DoubleClick Ad Exchange (AdX), HubSpot, Material Design Lite, Microsoft HTTPAPI.



Top IAB Industry Verticals using Hotjar





Top 10 technologies that are most often used together with Hotjar



Technology% of use together with HotjarWebsite
Google Analytics89.63http://google.com/analytics
Google Tag Manager84.83http://www.google.com/tagmanager
jQuery83.98https://jquery.com
Facebook56.23http://facebook.com
Google Font API52.88http://google.com/fonts
PHP45.48http://php.net
Font Awesome42.43https://fontawesome.com/
Bootstrap39.5https://getbootstrap.com
MySQL39.15http://mysql.com
WordPress37.72https://wordpress.org




Technologies that are most interesting for website using Hotjar, as determined by our AI recommender



TechnologyAI Recommendation Score Website
DigiCert0.09https://www.digicert.com/
LiveChat0.08http://livechatinc.com
PayPal0.07https://paypal.com
LiteSpeed0.06http://litespeedtech.com
TablePress0.05https://tablepress.org
Marketo0.05https://www.marketo.com
DoubleClick Ad Exchange (AdX)0.05http://www.doubleclickbygoogle.com/solutions/digital-marketing/ad-exchange/
HubSpot0.05https://www.hubspot.com
Material Design Lite0.05https://getmdl.io
Microsoft HTTPAPI0.05http://microsoft.com


Distribution of domains using Hotjar over IAB1 verticals











Introduction to Hotjar

Hotjar is an all-in-one analytics and feedback tool that helps website owners and professionals to understand user behavior on their website. It provides tools for heat mapping, visitor recordings, surveys, polls and form analysis to optimize user experience.

Practical Applications of Hotjar


Hotjar can be used for:

1. Website optimization: Hotjar provides insights into how users interact with a website, which can be used to optimize the user experience and improve conversions.
2. User feedback: Hotjar's feedback tools allow users to provide feedback on a website or product, which can be used to identify pain points and areas for improvement.
3. A/B testing: Hotjar's A/B testing tools can be used to test different versions of a website or product to determine which performs better.
4. Heatmapping: Hotjar's heatmapping tools provide visual representations of user behavior on a website, which can be used to identify areas of high user engagement or areas that are being ignored.
5. Conversion rate optimization: Hotjar's conversion rate optimization tools provide insights into how users move through a website's conversion funnel, which can be used to identify areas for improvement and increase conversions.

Benefits and Advantages of Hotjar

- Provides valuable insights on user behavior and interactions with a website
- Helps to identify usability issues and areas for improvement
- Allows for easy visualization of user data through heatmaps, recordings, and funnel analysis
- Helps to increase website conversions and user engagement
- Provides a cost-effective solution compared to other user experience analytics tools
- Offers a user-friendly interface and easy installation process
- Allows for collaboration and sharing of data among team members



Distribution of domains using Hotjar over IAB2 verticals













Most popular websites using Hotjar



WebsiteIAB category 1IAB category 2OpenRank
wordpress.comBusiness and FinanceForum/Community7.8
slideshare.netBusiness and FinanceBusiness7.44
opera.comFine ArtOpera7.02
500px.comHobbies & InterestsArts and Crafts6.6
poynter.orgBusiness and FinanceIndustries6.58
tandfonline.comBusiness and FinanceIndustries6.56
nbcnews.comNews and PoliticsInternational News6.54
adweek.comBusiness and FinanceIndustries6.4
cambridge.orgEducationPrimary Education6.23
technologyreview.comBusiness and FinanceIndustries6.15




Less popular websites using Hotjar



WebsiteIAB category 1IAB category 2OpenRank
poptskiller.comHealthy LivingWellness0
vendiosupport.comBusiness and FinanceMarketplace/eCommerce0
x-brake.comVideo GamingGame0
carrollpinkfling.orgEvents and AttractionsPersonal Celebrations & Life Events0
diplomvrukix.comMoviesWestern Frisian0


Distribution of domains using Hotjar over 1 million most popular domains















Distribution of domains using Hotjar over domain ages



The average age of websites using Hotjar is 13 years.

The average page rank (measure of backlink strength) of websites using Hotjar is 2.78.











5 technologies that are less often used together with Hotjar



Technology% of use together with HotjarWebsite
0.0023https://modelviewer.dev
A8.net0.0023https://www.a8.net
Ace0.0023https://github.com/ajaxorg/ace
Acquia Content Hub0.0023https://www.acquia.com/products/drupal-cloud/content-hub
Acquia Site Studio0.0023https://www.acquia.com/products/drupal-cloud/site-studio