Description of Marketo: Marketo develops and sells marketing automation software for account-based marketing and other marketing services and products including SEO and content creation.
Marketo is used by 1.45% of websites in the Marketing automation category.
Business and Finance is the most popular main category among the websites using Marketo.
Business is the most popular subcategory among the websites that are using Marketo.
The technologies that are most often used together with Marketo are Google Tag Manager, Google Analytics, jQuery, Facebook, PHP, Google Font API, Bootstrap, Font Awesome, MySQL, WordPress.
Our AI based recommender engine (trained on 100 million data points) suggests that websites using Marketo may also be interested in using these other technologies: Drift, OneTrust, DigiCert, Imperva, AdRoll, Translate WordPress, StackPath, Adobe Target, TrustArc, Crownpeak.
Technology | % of use together with Marketo | Website |
---|---|---|
Google Tag Manager | 87.76 | http://www.google.com/tagmanager |
Google Analytics | 85.59 | http://google.com/analytics |
jQuery | 82.22 | https://jquery.com |
49.29 | http://facebook.com | |
PHP | 46.31 | http://php.net |
Google Font API | 39.51 | http://google.com/fonts |
Bootstrap | 37.73 | https://getbootstrap.com |
Font Awesome | 35.49 | https://fontawesome.com/ |
MySQL | 34.91 | http://mysql.com |
WordPress | 34.36 | https://wordpress.org |
Technology | AI Recommendation Score | Website |
---|---|---|
Drift | 0.27 | https://www.drift.com/ |
OneTrust | 0.17 | http://www.onetrust.com |
DigiCert | 0.16 | https://www.digicert.com/ |
Imperva | 0.15 | https://www.imperva.com/ |
AdRoll | 0.15 | http://adroll.com |
Translate WordPress | 0.14 | https://gtranslate.io |
StackPath | 0.14 | https://www.stackpath.com |
Adobe Target | 0.14 | https://www.adobe.com/marketing/target.html |
TrustArc | 0.14 | http://trustarc.com |
Crownpeak | 0.13 | http://www.crownpeak.com |
Introduction to Marketo
Marketo is a cloud-based marketing automation software that helps businesses streamline and automate their marketing processes. It offers features such as lead management, email marketing, analytics, social media marketing, and more. With Marketo, businesses can create and execute targeted marketing campaigns, track and analyze customer behavior, and optimize their marketing efforts for better results. The platform also integrates with a variety of third-party applications and tools, making it a versatile and powerful marketing automation solution.
Practical Applications
of Marketo
1. Lead management and nurturing
2. Email marketing campaigns
3. Lead scoring and prioritization
4. Sales and marketing alignment
5. Web and mobile engagement tracking
6. Event and webinar marketing
7. Social media marketing
8. Analytics and reporting
9. Account-based marketing
10. Automated campaign management
Benefits and Advantages of Marketo
- Marketo provides powerful marketing automation tools that can streamline and improve marketing campaigns.
- The platform offers a range of features for lead management, including lead scoring, nurturing, and segmentation.
- With Marketo, businesses can create targeted and personalized email campaigns, landing pages, and forms.
- The software integrates with a wide range of other business tools, including CRM platforms, social media, and analytics software, allowing for a more comprehensive view of marketing performance.
- Marketo provides robust analytics and reporting capabilities, allowing businesses to track and measure the success of their marketing efforts.
- The platform is highly customizable and can be tailored to meet the unique needs of individual businesses.
- Marketo offers strong support and training resources, making it easy for businesses to get up and running with the software.
Website | IAB category 1 | IAB category 2 | OpenRank |
---|---|---|---|
ibm.com | Business and Finance | Industries | 7.5 |
venturebeat.com | Technology & Computing | Artificial Intelligence | 6.69 |
checkpoint.com | Technology & Computing | Computing | 6.59 |
twilio.com | Technology & Computing | Industries | 6.14 |
nvidia.com | Technology & Computing | Artificial Intelligence | 5.87 |
sap.com | Business and Finance | Industries | 5.82 |
foreignpolicy.com | News and Politics | International News | 5.73 |
trendmicro.com | Technology & Computing | Computing | 5.59 |
adroll.com | Business and Finance | Business | 5.58 |
shrm.org | Business and Finance | Business | 5.58 |
Website | IAB category 1 | IAB category 2 | OpenRank |
---|---|---|---|
audibelfl.com | Personal Finance | Arts and Crafts | 0 |
burgesprop.com | Business and Finance | Industries | 0 |
mendix.net | Technology & Computing | Computing | 0 |
excelsiorcollege.com | Education | Online Education | 0 |
ptspro.com | Business and Finance | Industries | 0 |
The average age of websites using Marketo is 16.1 years.
The average page rank (measure of backlink strength) of websites using Marketo is 2.99.
Technology | % of use together with Marketo | Website |
---|---|---|
SumoMe | 0.0324 | http://sumome.com |
DoubleClick Campaign Manager (DCM) | 0.0324 | http://www.doubleclickbygoogle.com/solutions/digital-marketing/campaign-manager/ |
SDL Tridion | 0.0324 | http://www.sdl.com/products/tridion |
Ghost | 0.0324 | http://ghost.org |
Atlassian Jira Issue Collector | 0.0324 | http://www.atlassian.com/software/jira/overview/ |