Description of Movable Ink: Movable Ink is a technology company that allows marketers to change emails after they have been sent out.
Movable Ink is used by 0.81% of websites in the Personalisation category.
Travel is the most popular main category among the websites using Movable Ink.
Travel Type is the most popular subcategory among the websites that are using Movable Ink.
The technologies that are most often used together with Movable Ink are core-js, Open Graph, Facebook Pixel, Microsoft Advertising, HSTS, Facebook, Google Analytics, theTradeDesk, jQuery, Pinterest Conversion Tag.
Our AI based recommender engine (trained on 100 million data points) suggests that websites using Movable Ink may also be interested in using these other technologies: theTradeDesk, Branch, Forter, Adobe Audience Manager, AccessiBe, styled-components, Adobe Client Data Layer, All in One SEO Pack, Akamai mPulse, Ryviu.
Technology | % of use together with Movable Ink | Website |
---|---|---|
core-js | 76.92 | https://github.com/zloirock/core-js |
Open Graph | 71.79 | https://ogp.me |
Facebook Pixel | 69.23 | http://facebook.com |
Microsoft Advertising | 66.67 | https://ads.microsoft.com |
HSTS | 48.72 | https://www.rfc-editor.org/rfc/rfc6797#section-6.1 |
46.15 | http://facebook.com | |
Google Analytics | 41.03 | http://google.com/analytics |
theTradeDesk | 38.46 | https://www.thetradedesk.com |
jQuery | 35.9 | https://jquery.com |
Pinterest Conversion Tag | 35.9 | https://www.pinterest.com.au/business/ |
Technology | AI Recommendation Score | Website |
---|---|---|
theTradeDesk | 0.18 | https://www.thetradedesk.com |
Branch | 0.17 | https://branch.io |
Forter | 0.16 | https://www.forter.com |
Adobe Audience Manager | 0.16 | https://business.adobe.com/products/audience-manager/adobe-audience-manager.html |
AccessiBe | 0.15 | https://accessibe.com/ |
styled-components | 0.15 | https://styled-components.com |
Adobe Client Data Layer | 0.15 | https://github.com/adobe/adobe-client-data-layer |
All in One SEO Pack | 0.14 | https://wordpress.org/plugins/all-in-one-seo-pack/ |
Akamai mPulse | 0.14 | https://developer.akamai.com/akamai-mpulse-real-user-monitoring-solution |
Ryviu | 0.14 | https://www.ryviu.com/ |
Introduction to Movable Ink
Movable Ink is a technology that allows marketers to create dynamic and personalized content in emails, landing pages, and other digital channels. It enables the creation of content that adapts in real-time based on user behavior and context, such as location, device, and time of day. This technology can help improve engagement rates and drive higher conversions by providing relevant and timely content to the audience.
Practical Applications
of Movable Ink
- Personalized email marketing campaigns with dynamic content that changes based on recipient behavior and preferences
- Interactive content in email newsletters, such as image carousels and surveys
- Real-time, localized content updates in transactional emails, such as shipping notifications and account statements
- A/B testing of email content to determine the most effective messaging and design for different segments of the audience
- Integration with CRM and marketing automation platforms to streamline content creation and delivery processes.
Benefits and Advantages of Movable Ink
1. Personalization: Movable Ink allows marketers to personalize email content based on recipient behavior, preferences, and other criteria, leading to greater engagement and higher conversion rates.
2. Real-time Agility: The platform enables marketers to make real-time updates to email content, such as changing headlines, images, or offers, based on changing customer behavior or market conditions.
3. Improved Customer Experience: Movable Ink's dynamic content capabilities help create more engaging and interactive email experiences for customers, leading to increased loyalty and satisfaction.
4. Enhanced Metrics: The technology provides detailed analytics and reporting on email performance, including clicks, conversions, and engagement rates, enabling marketers to optimize campaigns for maximum impact.
5. Cross-Channel Integration: Movable Ink can be integrated with other marketing technologies, such as CRM systems and social media platforms, to create a more cohesive and effective marketing strategy across channels.
Website | IAB category 1 | IAB category 2 | OpenRank |
---|---|---|---|
grubhub.com | Food & Drink | Dining Out | 5.25 |
naacp.org | News and Politics | Politics | 5.06 |
hotelmayalongbeach.com | Travel | Travel Type | 4.28 |
hockeygiant.com | Sports | Sports Equipment | 4.07 |
factor75.com | Food & Drink | Healthy Cooking and Eating | 3.97 |
hayesmansion.com | Travel | Travel Type | 3.85 |
comlax.com | Sports | Lacrosse | 3.45 |
tstmedia.com | Sports | Sports Equipment | 3.45 |
sethennis.com | Music and Audio | Country Music | 3.4 |
conradwashingtondc.com | Travel | Travel Type | 3.34 |
Website | IAB category 1 | IAB category 2 | OpenRank |
---|---|---|---|
sexylittlerewards.com | Sports | Swimming | 0 |
metshop.net | Events and Attractions | Museums & Galleries | 0 |
dabblenewyork.com | Events and Attractions | Bars & Restaurants | 1.92 |
pacsecinc.com | Home & Garden | Home Security | 1.94 |
psjrockets.org | Sports | Sports Equipment | 1.98 |
The average age of websites using Movable Ink is 15.4 years.
The average page rank (measure of backlink strength) of websites using Movable Ink is 3.08.
Technology | % of use together with Movable Ink | Website |
---|---|---|
Google Plus | 2.5641 | http://plus.google.com |
Datadog | 2.5641 | https://www.datadoghq.com |
Prebid | 2.5641 | http://prebid.org |
InSyncai | 2.5641 | https://www.insyncai.com |
Spring | 2.5641 | https://spring.io/ |