Websites using OpenX
Description of OpenX: OpenX is a programmatic advertising technology company.
OpenX is used by 0.77% of websites in the Advertising category.
Hobbies & Interests is the most popular main category among the websites using OpenX.
Travel Type is the most popular subcategory among the websites that are using OpenX.
The technologies that are most often used together with OpenX are Open Graph, PubMatic, RSS, 33Across, core-js, GumGum, HSTS, Media.net, Criteo, WordAds.
Our AI based recommender engine (trained on 100 million data points) suggests that websites using OpenX may also be interested in using these other technologies: PubMatic, GumGum, 33Across, Teads, Media.net, Criteo, Index Exchange, Skimlinks, TripleLift, Rubicon Project.
Top IAB Industry Verticals using OpenX
Top 10 technologies that are most often used together with OpenX
Technologies that are most interesting for website using OpenX, as determined by our AI recommender
Distribution of domains using OpenX over IAB1 verticals
Introduction to OpenX
OpenX is a programmatic advertising platform that allows publishers and advertisers to connect and trade digital ad inventory in real-time.
Practical Applications
of OpenX
1. Online Advertising: OpenX can be used for programmatic advertising, enabling publishers to monetize their online content by selling ad space to advertisers on a real-time bidding (RTB) basis.
2. Ad Serving: OpenX can be used for ad serving, delivering ads to users based on targeting criteria such as demographics, location, and behavior.
3. Yield Optimization: OpenX can be used for yield optimization, helping publishers to maximize their revenue by optimizing ad placements, pricing, and targeting.
4. Data Management: OpenX can be used for data management, enabling publishers and advertisers to collect and analyze user data to improve targeting and ad performance.
5. Header Bidding: OpenX can be used for header bidding, an advanced programmatic advertising technique that allows publishers to offer ad inventory to multiple ad exchanges simultaneously, increasing competition and revenue.
Benefits and Advantages of OpenX
- OpenX is an open source ad server technology, meaning it is free to use and can be customized to fit unique business needs.
- It offers advanced targeting and optimization capabilities to help maximize ad revenue and reach targeted audiences.
- OpenX provides real-time reporting and analytics, allowing for quick optimization decisions and campaign performance monitoring.
- The technology supports multiple ad formats and integrates with a variety of third-party ad networks and exchanges, increasing ad inventory and potential revenue streams.
- OpenX has a user-friendly interface and is easy to set up and manage, reducing the need for technical expertise or complex integrations.
Distribution of domains using OpenX over IAB2 verticals
Most popular websites using OpenX
Less popular websites using OpenX
Distribution of domains using OpenX over 1 million most popular domains
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Distribution of domains using OpenX over domain ages
The average age of websites using OpenX is 9.7 years.
The average page rank (measure of backlink strength) of websites using OpenX is 2.82.
5 technologies that are less often used together with OpenX
