Optimizely - Web Usage Statistics and Market Share

Websites using Optimizely

Description of Optimizely: Optimizely is an experimentation platform that helps developers build and run A/B tests on websites.

Optimizely is used by 0.24% of websites in the Analytics category.

Events and Attractions is the most popular main category among the websites using Optimizely.

Personal Celebrations & Life Events is the most popular subcategory among the websites that are using Optimizely.

The technologies that are most often used together with Optimizely are Google Tag Manager, jQuery, Google Analytics, Google Font API, Facebook, Bootstrap, Cloudflare, Underscore.js, Lodash, PHP.

Our AI based recommender engine (trained on 100 million data points) suggests that websites using Optimizely may also be interested in using these other technologies: Zenfolio, Hugo, Unpkg, Appcues, Google Optimize, Cookiebot, Axios, Stripe, Pixc, Google Code Prettify.

Top IAB Industry Verticals using Optimizely

Top 10 technologies that are most often used together with Optimizely

Technologies that are most interesting for website using Optimizely, as determined by our AI recommender

Distribution of domains using Optimizely over IAB1 verticals

Introduction to Optimizely

Optimizely is a website optimization platform that allows businesses to experiment and test different variations of their website in order to improve conversion rates and user experience. The platform enables users to create and run A/B tests, multivariate tests, and personalization campaigns on their website without requiring any coding knowledge. It also offers real-time analytics and insights to help businesses understand the impact of their experiments and make data-driven decisions to improve their online presence.

Practical Applications of Optimizely

1. A/B testing of website designs and content to identify what resonates best with your audience
2. Optimizing website or app user experiences to increase engagement, conversion rates, and revenue
3. Personalizing website or app experiences for individual users based on their preferences and behaviors
4. Experimenting with pricing strategies to identify the optimal price point for products or services
5. Improving overall website or app performance by identifying and fixing usability issues and bugs.

Benefits and Advantages of Optimizely

- Optimizely allows businesses to conduct A/B testing, which can help them optimize their website or app for better user experience and higher conversions.
- It provides real-time data and analytics, allowing businesses to make informed decisions based on user behavior.
- Optimizely has an easy-to-use visual editor that allows non-technical users to make changes to their website without needing to understand code.
- It supports a wide range of integrations with other marketing and analytics tools, making it easier to centralize data and streamline workflows.
- With Optimizely, businesses can create personalized experiences for their users based on their behavior, preferences and demographics.
- It offers a scalable solution that can grow with a business's needs over time, enabling them to test and iterate on their website or app continuously.

Distribution of domains using Optimizely over IAB2 verticals

Most popular websites using Optimizely

Less popular websites using Optimizely

Distribution of domains using Optimizely over 1 million most popular domains

Distribution of domains using Optimizely over domain ages

The average age of websites using Optimizely is 14.3 years.

The average page rank (measure of backlink strength) of websites using Optimizely is 2.48.

5 technologies that are less often used together with Optimizely