Description of Permutive: Permutive is a publisher-focused data management platform.
Permutive is used by 0.01% of websites in the Miscellaneous category.
Business and Finance is the most popular main category among the websites using Permutive.
Talk Radio is the most popular subcategory among the websites that are using Permutive.
The technologies that are most often used together with Permutive are Open Graph, core-js, Amazon Advertising, HSTS, Index Exchange, Google Publisher Tag, Google Analytics, RSS, Google Tag Manager, Facebook Pixel.
Our AI based recommender engine (trained on 100 million data points) suggests that websites using Permutive may also be interested in using these other technologies: Google Publisher Tag, Taboola, Ad Lightning, Index Exchange, Integral Ad Science, LiveIntent, Rubicon Project, Prebid, Amazon Advertising, Criteo.
Technology | % of use together with Permutive | Website |
---|---|---|
Open Graph | 68.64 | https://ogp.me |
core-js | 58.47 | https://github.com/zloirock/core-js |
Amazon Advertising | 52.54 | https://advertising.amazon.com |
HSTS | 48.31 | https://www.rfc-editor.org/rfc/rfc6797#section-6.1 |
Index Exchange | 47.46 | https://www.indexexchange.com |
Google Publisher Tag | 44.92 | https://developers.google.com/publisher-tag/guides/get-started |
Google Analytics | 38.14 | http://google.com/analytics |
RSS | 37.29 | https://www.rssboard.org/rss-specification |
Google Tag Manager | 36.44 | http://www.google.com/tagmanager |
Facebook Pixel | 35.59 | http://facebook.com |
Technology | AI Recommendation Score | Website |
---|---|---|
Google Publisher Tag | 0.26 | https://developers.google.com/publisher-tag/guides/get-started |
Taboola | 0.24 | https://www.taboola.com |
Ad Lightning | 0.24 | https://www.adlightning.com |
Index Exchange | 0.23 | https://www.indexexchange.com |
Integral Ad Science | 0.22 | https://integralads.com |
LiveIntent | 0.22 | https://www.liveintent.com |
Rubicon Project | 0.2 | http://rubiconproject.com/ |
Prebid | 0.2 | http://prebid.org |
Amazon Advertising | 0.2 | https://advertising.amazon.com |
Criteo | 0.2 | http://criteo.com |
Introduction to Permutive
Permutive is a real-time data management platform for publishers that allows them to personalize the content and ads on their websites based on the interests and behavior of individual users. It uses machine learning algorithms to analyze user data and generate insights that publishers can use to create more engaging and effective experiences for their audiences. The platform is designed to be easy to use and flexible, allowing publishers to tailor their approach to each individual user and optimize their revenue streams.
Practical Applications
of Permutive
- Personalized content recommendations on websites
- Targeted advertising based on user behavior and interests
- Improved audience segmentation for email marketing campaigns
- Dynamic website content based on user preferences and past interactions
- Real-time analytics and insights for website traffic and user engagement
Benefits and Advantages of Permutive
- Permutive allows publishers to personalize content and advertising in real-time, leading to higher engagement and revenue.
- The technology uses machine learning algorithms to better understand audience behavior, leading to more accurate targeting and segmentation.
- Permutive's easy-to-use dashboard allows publishers to control and adjust their campaigns in real-time, improving efficiency and cost-effectiveness.
- The platform offers a high level of data privacy and security, ensuring that user data is protected and compliant with regulations such as GDPR.
- Permutive's integration with other advertising and marketing platforms allows publishers to expand their reach and improve their overall marketing strategy.
Website | IAB category 1 | IAB category 2 | OpenRank |
---|---|---|---|
slate.com | News and Politics | Political Event | 6.74 |
economist.com | News and Politics | International News | 6.57 |
newsweek.com | News and Politics | International News | 6.12 |
observer.com | Video Gaming | eSports | 6.04 |
thehill.com | News and Politics | Politics | 6.01 |
hypebeast.com | Style & Fashion | Street Style | 5.87 |
newstatesman.com | News and Politics | Politics | 5.67 |
cio.com | Business and Finance | Industries | 5.64 |
cracked.com | Hobbies & Interests | Comedy Movies | 5.64 |
indiewire.com | Movies | World Movies | 5.54 |
Website | IAB category 1 | IAB category 2 | OpenRank |
---|---|---|---|
zhuangxiu-xiaoguotu.com | Pop Culture | Dating | 0 |
yourspringnews.com | Careers | Job Search | 0 |
yourclevelandnews.com | News and Politics | International News | 0 |
sandiegomoms.com | Family and Relationships | Parenting | 0 |
cbs4qc.com | Music and Audio | Talk Radio | 0.94 |
The average age of websites using Permutive is 15.6 years.
The average page rank (measure of backlink strength) of websites using Permutive is 3.39.
Technology | % of use together with Permutive | Website |
---|---|---|
WP-Royal Ashe | 0.8475 | https://wp-royal.com/themes/item-ashe-free |
Gravatar | 0.8475 | http://gravatar.com |
Fingerprintjs | 0.8475 | https://valve.github.io/fingerprintjs2/ |
Bluecore | 0.8475 | https://www.bluecore.com |
Fourthwall | 0.8475 | https://fourthwall.com/ |