Permutive - Web Usage Statistics and Market Share


Discover the power of data-driven decision making with our Web Usage Statistics and Market Share analytics of Permutive.

Gain unparalleled insights into the rapidly evolving digital landscape and stay ahead of the competition with a comprehensive analysis of Permutive key performance metrics.

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Websites using Permutive



Description of Permutive: Permutive is a publisher-focused data management platform.

Permutive is used by 0.01% of websites in the Miscellaneous category.

Business and Finance is the most popular main category among the websites using Permutive.

Talk Radio is the most popular subcategory among the websites that are using Permutive.

The technologies that are most often used together with Permutive are Open Graph, core-js, Amazon Advertising, HSTS, Index Exchange, Google Publisher Tag, Google Analytics, RSS, Google Tag Manager, Facebook Pixel.

Our AI based recommender engine (trained on 100 million data points) suggests that websites using Permutive may also be interested in using these other technologies: Google Publisher Tag, Taboola, Ad Lightning, Index Exchange, Integral Ad Science, LiveIntent, Rubicon Project, Prebid, Amazon Advertising, Criteo.



Top IAB Industry Verticals using Permutive





Top 10 technologies that are most often used together with Permutive



Technology% of use together with PermutiveWebsite
Open Graph68.64https://ogp.me
core-js58.47https://github.com/zloirock/core-js
Amazon Advertising52.54https://advertising.amazon.com
HSTS48.31https://www.rfc-editor.org/rfc/rfc6797#section-6.1
Index Exchange47.46https://www.indexexchange.com
Google Publisher Tag44.92https://developers.google.com/publisher-tag/guides/get-started
Google Analytics38.14http://google.com/analytics
RSS37.29https://www.rssboard.org/rss-specification
Google Tag Manager36.44http://www.google.com/tagmanager
Facebook Pixel35.59http://facebook.com




Technologies that are most interesting for website using Permutive, as determined by our AI recommender



TechnologyAI Recommendation Score Website
Google Publisher Tag0.26https://developers.google.com/publisher-tag/guides/get-started
Taboola0.24https://www.taboola.com
Ad Lightning0.24https://www.adlightning.com
Index Exchange0.23https://www.indexexchange.com
Integral Ad Science0.22https://integralads.com
LiveIntent0.22https://www.liveintent.com
Rubicon Project0.2http://rubiconproject.com/
Prebid0.2http://prebid.org
Amazon Advertising0.2https://advertising.amazon.com
Criteo0.2http://criteo.com


Distribution of domains using Permutive over IAB1 verticals











Introduction to Permutive

Permutive is a real-time data management platform for publishers that allows them to personalize the content and ads on their websites based on the interests and behavior of individual users. It uses machine learning algorithms to analyze user data and generate insights that publishers can use to create more engaging and effective experiences for their audiences. The platform is designed to be easy to use and flexible, allowing publishers to tailor their approach to each individual user and optimize their revenue streams.

Practical Applications of Permutive


- Personalized content recommendations on websites
- Targeted advertising based on user behavior and interests
- Improved audience segmentation for email marketing campaigns
- Dynamic website content based on user preferences and past interactions
- Real-time analytics and insights for website traffic and user engagement

Benefits and Advantages of Permutive

- Permutive allows publishers to personalize content and advertising in real-time, leading to higher engagement and revenue.
- The technology uses machine learning algorithms to better understand audience behavior, leading to more accurate targeting and segmentation.
- Permutive's easy-to-use dashboard allows publishers to control and adjust their campaigns in real-time, improving efficiency and cost-effectiveness.
- The platform offers a high level of data privacy and security, ensuring that user data is protected and compliant with regulations such as GDPR.
- Permutive's integration with other advertising and marketing platforms allows publishers to expand their reach and improve their overall marketing strategy.



Distribution of domains using Permutive over IAB2 verticals













Most popular websites using Permutive



WebsiteIAB category 1IAB category 2OpenRank
slate.comNews and PoliticsPolitical Event6.74
economist.comNews and PoliticsInternational News6.57
newsweek.comNews and PoliticsInternational News6.12
observer.comVideo GamingeSports6.04
thehill.comNews and PoliticsPolitics6.01
hypebeast.comStyle & FashionStreet Style5.87
newstatesman.comNews and PoliticsPolitics5.67
cio.comBusiness and FinanceIndustries5.64
cracked.comHobbies & InterestsComedy Movies5.64
indiewire.comMoviesWorld Movies5.54




Less popular websites using Permutive



WebsiteIAB category 1IAB category 2OpenRank
zhuangxiu-xiaoguotu.comPop CultureDating0
yourspringnews.comCareersJob Search0
yourclevelandnews.comNews and PoliticsInternational News0
sandiegomoms.comFamily and RelationshipsParenting0
cbs4qc.comMusic and AudioTalk Radio0.94


Distribution of domains using Permutive over 1 million most popular domains
















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Distribution of domains using Permutive over domain ages



The average age of websites using Permutive is 15.6 years.

The average page rank (measure of backlink strength) of websites using Permutive is 3.39.











5 technologies that are less often used together with Permutive



Technology% of use together with PermutiveWebsite
WP-Royal Ashe0.8475https://wp-royal.com/themes/item-ashe-free
Gravatar0.8475http://gravatar.com
Fingerprintjs0.8475https://valve.github.io/fingerprintjs2/
Bluecore0.8475https://www.bluecore.com
Fourthwall0.8475https://fourthwall.com/