Pinterest Ads - Web Usage Statistics and Market Share
Gain unparalleled insights into the rapidly evolving digital landscape and stay ahead of the competition with a comprehensive analysis of Pinterest Ads key performance metrics.
Description of Pinterest Ads: Pinterest Ads is an online advertising platform developed by Pinterest.
Pinterest Ads is used by 4.93% of websites in the Advertising category.
Style & Fashion is the most popular main category among the websites using Pinterest Ads.
Arts and Crafts is the most popular subcategory among the websites that are using Pinterest Ads.
The technologies that are most often used together with Pinterest Ads are Facebook Pixel, HSTS, Pinterest Conversion Tag, Open Graph, HTTP/3, core-js, web-vitals, Facebook, Module Federation, webpack.
Our AI based recommender engine (trained on 100 million data points) suggests that websites using Pinterest Ads may also be interested in using these other technologies: Pinterest Conversion Tag, Shopify Chat, Twitter Ads, Prism, Omnisend, Gauges, Gravatar, Reputon, Material Design Lite, Snap Pixel.
Technology | % of use together with Pinterest Ads | Website |
---|---|---|
Facebook Pixel | 78.16 | http://facebook.com |
HSTS | 76.13 | https://www.rfc-editor.org/rfc/rfc6797#section-6.1 |
Pinterest Conversion Tag | 72.24 | https://www.pinterest.com.au/business/ |
Open Graph | 69.03 | https://ogp.me |
HTTP/3 | 68.66 | https://httpwg.org/ |
core-js | 68.51 | https://github.com/zloirock/core-js |
web-vitals | 63.11 | https://github.com/GoogleChrome/web-vitals |
59.16 | http://facebook.com | |
Module Federation | 59 | https://webpack.js.org/concepts/module-federation/ |
webpack | 57.87 | https://webpack.js.org/ |
Technology | AI Recommendation Score | Website |
---|---|---|
Pinterest Conversion Tag | 0.53 | https://www.pinterest.com.au/business/ |
Shopify Chat | 0.13 | https://www.shopify.com/inbox |
Twitter Ads | 0.11 | https://ads.twitter.com |
Prism | 0.11 | http://prismjs.com |
Omnisend | 0.09 | https://www.omnisend.com |
Gauges | 0.09 | https://get.gaug.es |
Gravatar | 0.09 | http://gravatar.com |
Reputon | 0.09 | https://reputon.com |
Material Design Lite | 0.09 | https://getmdl.io |
Snap Pixel | 0.08 | https://businesshelp.snapchat.com/s/article/snap-pixel-about |
Introduction to Pinterest Ads
Pinterest Ads is a form of social media advertising that allows businesses to promote their products or services on the Pinterest platform. These ads can appear in users' feeds, search results, or as promoted pins. Advertisers can target specific demographics, interests, and keywords to reach their desired audience. The platform also offers analytics and reporting features to track the performance of ads.
Practical Applications
of Pinterest Ads
- E-commerce businesses can use Pinterest Ads to promote their products and drive traffic to their website.
- Fashion and beauty brands can showcase their latest collections and products to a highly targeted audience on Pinterest.
- Travel companies can create visually appealing ads to showcase different destinations and attract potential customers.
- Food and beverage businesses can use Pinterest Ads to promote their recipes and products to users searching for meal inspiration.
- Home decor and DIY companies can create ads to showcase their products and how they can be used in various home projects.
Benefits and Advantages of Pinterest Ads
- Highly targeted advertising options based on interests, keywords, demographics, and behaviors of Pinterest users
- Ability to reach a large audience of over 250 million active users
- Wide range of ad formats including promoted pins, promoted carousels, promoted video pins, and promoted app pins
- Cost-effective advertising with the option to pay per click or per impression
- Detailed analytics and reporting to track ad performance and optimize campaigns
- Integration with Pinterest's visual search technology, allowing users to discover and engage with ads that match their interests and style
- Potential for increased brand awareness, website traffic, and sales conversions through effective advertising strategies on the platform.
Website | IAB category 1 | IAB category 2 | OpenRank |
---|---|---|---|
etsy.com | Shopping | Personal Celebrations & Life Events | 7.33 |
eventbrite.com | Events and Attractions | Concerts & Music Events | 7.13 |
mashable.com | Business and Finance | Industries | 7.07 |
squarespace.com | Business and Finance | Marketplace/eCommerce | 6.74 |
500px.com | Hobbies & Interests | Arts and Crafts | 6.6 |
webmd.com | Medical Health | Diseases and Conditions | 6.28 |
verizon.com | Technology & Computing | Home Utilities | 5.97 |
wetransfer.com | Technology & Computing | Computing | 5.96 |
worldcat.org | Hobbies & Interests | Industries | 5.75 |
aiga.org | Business and Finance | Design | 5.57 |
Website | IAB category 1 | IAB category 2 | OpenRank |
---|---|---|---|
woodycraftwakefield.com | Hobbies & Interests | Outdoor Activities | 0 |
slimkinetic.com | Technology & Computing | Computing | 0 |
uncommonnomads.com | Style & Fashion | Women's Fashion | 0 |
languedoczombies.com | Business and Finance | Social | 0 |
thebrushcompany.co.uk | Style & Fashion | Beauty | 0 |
The average age of websites using Pinterest Ads is 10.7 years.
The average page rank (measure of backlink strength) of websites using Pinterest Ads is 3.
Technology | % of use together with Pinterest Ads | Website |
---|---|---|
@sulu/web | 0.0154 | https://github.com/sulu/web-js |
0.0154 | https://modelviewer.dev | |
A-Frame | 0.0154 | https://aframe.io |
A8.net | 0.0154 | https://www.a8.net |
Acquia Cloud Platform CDN | 0.0154 | https://docs.acquia.com/cloud-platform/platformcdn/ |