Podsights - Web Usage Statistics and Market Share


Discover the power of data-driven decision making with our Web Usage Statistics and Market Share analytics of Podsights.

Gain unparalleled insights into the rapidly evolving digital landscape and stay ahead of the competition with a comprehensive analysis of Podsights key performance metrics.

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Websites using Podsights



Description of Podsights: Podsights is attribution technology platform that brands and agencies use to measure and scale their podcast advertising

Podsights is used by 0.09% of websites in the Advertising category.

Business and Finance is the most popular main category among the websites using Podsights.

Arts and Crafts is the most popular subcategory among the websites that are using Podsights.

The technologies that are most often used together with Podsights are Facebook Pixel, Open Graph, core-js, HSTS, Microsoft Advertising, Facebook, Amazon Web Services, Pinterest Ads, Google Workspace, TikTok Pixel.

Our AI based recommender engine (trained on 100 million data points) suggests that websites using Podsights may also be interested in using these other technologies: Skai, Microsoft Advertising, Google Cloud Trace, AWIN, Pattern by Etsy, Varnish, Google App Engine, Google Optimize, LiveIntent, Pinterest Ads.



Top IAB Industry Verticals using Podsights





Top 10 technologies that are most often used together with Podsights



Technology% of use together with PodsightsWebsite
Facebook Pixel82.05http://facebook.com
Open Graph75.64https://ogp.me
core-js75https://github.com/zloirock/core-js
HSTS58.97https://www.rfc-editor.org/rfc/rfc6797#section-6.1
Microsoft Advertising55.13https://ads.microsoft.com
Facebook45.51http://facebook.com
Amazon Web Services37.82https://aws.amazon.com/
Pinterest Ads36.54https://ads.pinterest.com/
Google Workspace35.26https://workspace.google.com/
TikTok Pixel34.62https://ads.tiktok.com




Technologies that are most interesting for website using Podsights, as determined by our AI recommender



TechnologyAI Recommendation Score Website
Skai0.37https://skai.io
Microsoft Advertising0.35https://ads.microsoft.com
Google Cloud Trace0.33https://cloud.google.com/trace
AWIN0.33https://www.awin.com
Pattern by Etsy0.25https://www.etsy.com/pattern
Varnish0.22http://www.varnish-cache.org
Google App Engine0.2http://code.google.com/appengine
Google Optimize0.19https://optimize.google.com
LiveIntent0.19https://www.liveintent.com
Pinterest Ads0.19https://ads.pinterest.com/


Distribution of domains using Podsights over IAB1 verticals











Introduction to Podsights

Podsights is a technology used for podcast attribution and measurement. It provides podcast publishers and advertisers with insights into listener behavior, engagement, and conversion data. The platform offers tracking for podcast ads, allowing advertisers to measure the effectiveness of their campaigns and optimize their strategies. Podsights also provides podcast publishers with audience insights, allowing them to understand their listeners better and make data-driven decisions. Overall, Podsights simplifies the process of podcast advertising and measurement, helping brands and publishers maximize their ROI.

Practical Applications of Podsights


- Tracking the effectiveness of podcast ads and sponsorships by analyzing listener behavior and engagement.
- Monitoring and measuring podcast audience demographics, interests, and preferences to better target ads and content.
- Optimizing podcast campaigns by identifying the most popular episodes and hosts, as well as the most effective ad placement and messaging.
- Providing data-driven insights for podcast creators and networks to improve content and grow their audience.
- Offering real-time analytics and reporting for podcast advertisers to track their ROI and adjust their strategy accordingly.

Benefits and Advantages of Podsights

- Provides detailed analytics and insights on podcast advertising campaigns
- Helps advertisers identify which podcasts are driving the most conversions and revenue
- Offers real-time tracking and reporting on podcast ad performance
- Enables podcasters to monetize their content more effectively by providing accurate data on listener engagement and retention
- Allows advertisers to optimize their campaigns based on data-driven insights and adjust their targeting strategies accordingly
- Simplifies the podcast advertising process by providing an all-in-one platform for ad creation, distribution, tracking, and reporting
- Offers a user-friendly interface and customizable dashboard for easy access to campaign data and analytics
- Provides a cost-effective solution for podcast advertising compared to other traditional advertising mediums



Distribution of domains using Podsights over IAB2 verticals













Most popular websites using Podsights



WebsiteIAB category 1IAB category 2OpenRank
etsy.comShoppingPersonal Celebrations & Life Events7.33
hbr.orgBusiness and FinanceBusiness6.64
cancer.orgMedical HealthDiseases and Conditions5.72
du.eduEducationPrimary Education5.2
statefarm.comPersonal FinanceInsurance5.2
mbusa.comAutomotiveAuto Type5
tdameritrade.comPersonal FinancePersonal Investing4.93
paychex.comBusiness and FinanceBusiness4.82
k12.comEducationHomeschooling4.7
joinhandshake.comCareersJob Search4.64




Less popular websites using Podsights



WebsiteIAB category 1IAB category 2OpenRank
larklaneprints.comFine ArtArts and Crafts0
nfcu.netPersonal FinancePersonal Debt0
weirdgrowth.comTelevisionReality TV0
hnsenyang.comTravelTravel Type0
jiffylubechattanooga.comShoppingCoupons and Discounts0


Distribution of domains using Podsights over 1 million most popular domains
















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Distribution of domains using Podsights over domain ages



The average age of websites using Podsights is 12.5 years.

The average page rank (measure of backlink strength) of websites using Podsights is 2.83.











5 technologies that are less often used together with Podsights



Technology% of use together with PodsightsWebsite
AMP0.641https://www.amp.dev
AddThis0.641http://www.addthis.com
Salesforce Marketing Cloud Account Engagement0.641https://www.salesforce.com/products/marketing-cloud/marketing-automation
OptinMonster0.641https://optinmonster.com
Blueshift0.641https://blueshift.com/