Description of Podsights: Podsights is attribution technology platform that brands and agencies use to measure and scale their podcast advertising
Podsights is used by 0.09% of websites in the Advertising category.
Business and Finance is the most popular main category among the websites using Podsights.
Arts and Crafts is the most popular subcategory among the websites that are using Podsights.
The technologies that are most often used together with Podsights are Facebook Pixel, Open Graph, core-js, HSTS, Microsoft Advertising, Facebook, Amazon Web Services, Pinterest Ads, Google Workspace, TikTok Pixel.
Our AI based recommender engine (trained on 100 million data points) suggests that websites using Podsights may also be interested in using these other technologies: Skai, Microsoft Advertising, Google Cloud Trace, AWIN, Pattern by Etsy, Varnish, Google App Engine, Google Optimize, LiveIntent, Pinterest Ads.
Technology | % of use together with Podsights | Website |
---|---|---|
Facebook Pixel | 82.05 | http://facebook.com |
Open Graph | 75.64 | https://ogp.me |
core-js | 75 | https://github.com/zloirock/core-js |
HSTS | 58.97 | https://www.rfc-editor.org/rfc/rfc6797#section-6.1 |
Microsoft Advertising | 55.13 | https://ads.microsoft.com |
45.51 | http://facebook.com | |
Amazon Web Services | 37.82 | https://aws.amazon.com/ |
Pinterest Ads | 36.54 | https://ads.pinterest.com/ |
Google Workspace | 35.26 | https://workspace.google.com/ |
TikTok Pixel | 34.62 | https://ads.tiktok.com |
Technology | AI Recommendation Score | Website |
---|---|---|
Skai | 0.37 | https://skai.io |
Microsoft Advertising | 0.35 | https://ads.microsoft.com |
Google Cloud Trace | 0.33 | https://cloud.google.com/trace |
AWIN | 0.33 | https://www.awin.com |
Pattern by Etsy | 0.25 | https://www.etsy.com/pattern |
Varnish | 0.22 | http://www.varnish-cache.org |
Google App Engine | 0.2 | http://code.google.com/appengine |
Google Optimize | 0.19 | https://optimize.google.com |
LiveIntent | 0.19 | https://www.liveintent.com |
Pinterest Ads | 0.19 | https://ads.pinterest.com/ |
Introduction to Podsights
Podsights is a technology used for podcast attribution and measurement. It provides podcast publishers and advertisers with insights into listener behavior, engagement, and conversion data. The platform offers tracking for podcast ads, allowing advertisers to measure the effectiveness of their campaigns and optimize their strategies. Podsights also provides podcast publishers with audience insights, allowing them to understand their listeners better and make data-driven decisions. Overall, Podsights simplifies the process of podcast advertising and measurement, helping brands and publishers maximize their ROI.
Practical Applications
of Podsights
- Tracking the effectiveness of podcast ads and sponsorships by analyzing listener behavior and engagement.
- Monitoring and measuring podcast audience demographics, interests, and preferences to better target ads and content.
- Optimizing podcast campaigns by identifying the most popular episodes and hosts, as well as the most effective ad placement and messaging.
- Providing data-driven insights for podcast creators and networks to improve content and grow their audience.
- Offering real-time analytics and reporting for podcast advertisers to track their ROI and adjust their strategy accordingly.
Benefits and Advantages of Podsights
- Provides detailed analytics and insights on podcast advertising campaigns
- Helps advertisers identify which podcasts are driving the most conversions and revenue
- Offers real-time tracking and reporting on podcast ad performance
- Enables podcasters to monetize their content more effectively by providing accurate data on listener engagement and retention
- Allows advertisers to optimize their campaigns based on data-driven insights and adjust their targeting strategies accordingly
- Simplifies the podcast advertising process by providing an all-in-one platform for ad creation, distribution, tracking, and reporting
- Offers a user-friendly interface and customizable dashboard for easy access to campaign data and analytics
- Provides a cost-effective solution for podcast advertising compared to other traditional advertising mediums
Website | IAB category 1 | IAB category 2 | OpenRank |
---|---|---|---|
etsy.com | Shopping | Personal Celebrations & Life Events | 7.33 |
hbr.org | Business and Finance | Business | 6.64 |
cancer.org | Medical Health | Diseases and Conditions | 5.72 |
du.edu | Education | Primary Education | 5.2 |
statefarm.com | Personal Finance | Insurance | 5.2 |
mbusa.com | Automotive | Auto Type | 5 |
tdameritrade.com | Personal Finance | Personal Investing | 4.93 |
paychex.com | Business and Finance | Business | 4.82 |
k12.com | Education | Homeschooling | 4.7 |
joinhandshake.com | Careers | Job Search | 4.64 |
Website | IAB category 1 | IAB category 2 | OpenRank |
---|---|---|---|
larklaneprints.com | Fine Art | Arts and Crafts | 0 |
nfcu.net | Personal Finance | Personal Debt | 0 |
weirdgrowth.com | Television | Reality TV | 0 |
hnsenyang.com | Travel | Travel Type | 0 |
jiffylubechattanooga.com | Shopping | Coupons and Discounts | 0 |
The average age of websites using Podsights is 12.5 years.
The average page rank (measure of backlink strength) of websites using Podsights is 2.83.
Technology | % of use together with Podsights | Website |
---|---|---|
AMP | 0.641 | https://www.amp.dev |
AddThis | 0.641 | http://www.addthis.com |
Salesforce Marketing Cloud Account Engagement | 0.641 | https://www.salesforce.com/products/marketing-cloud/marketing-automation |
OptinMonster | 0.641 | https://optinmonster.com |
Blueshift | 0.641 | https://blueshift.com/ |