Websites using Prebid
Description of Prebid: Prebid is an open-source header bidding wrapper. It forms the core of our Nucleus ad platform, helping maximize revenue and performance for publishers.
Prebid is used by 1.49% of websites in the Advertising category.
Sports is the most popular main category among the websites using Prebid.
Talk Radio is the most popular subcategory among the websites that are using Prebid.
The technologies that are most often used together with Prebid are Google Tag Manager, Google Analytics, jQuery, PHP, Google Font API, MySQL, WordPress, jQuery Migrate, Nginx, Facebook.
Our AI based recommender engine (trained on 100 million data points) suggests that websites using Prebid may also be interested in using these other technologies: DoubleClick for Publishers (DFP), comScore, Chartbeat, Criteo, Rubicon Project, Smart Ad Server, Parse.ly, PubMatic, Quantcast Choice, Printful.
Top IAB Industry Verticals using Prebid
Top 10 technologies that are most often used together with Prebid
Technologies that are most interesting for website using Prebid, as determined by our AI recommender
Distribution of domains using Prebid over IAB1 verticals
Introduction to Prebid
Prebid is an open-source header bidding solution that helps publishers maximize revenue by enabling multiple demand partners to compete for ad impressions in real-time. It allows publishers to connect with a variety of demand sources, including ad networks, exchanges, and DSPs, to ensure they receive the highest possible bid for their ad inventory. Prebid works by adding a header tag to a website's code, which allows multiple ad buyers to bid on the same impression before it's served to the user. This results in higher competition and increased revenue for publishers.
Practical Applications
of Prebid
- Prebid can be used by publishers to increase their programmatic advertising revenue by allowing multiple demand partners to bid on their inventory in real-time auctions.
- Advertisers can use Prebid to access a larger pool of high-quality inventory and improve their bidding strategies to win more ad impressions.
- Agencies and trading desks can use Prebid to streamline the programmatic advertising buying process and optimize their ad spend.
- Prebid can help media companies and publishers to ensure brand safety by using filters to block ads from appearing on inappropriate content.
- The technology can also help to reduce latency and improve the user experience by allowing bids to be processed more quickly and efficiently.
Benefits and Advantages of Prebid
- Increased competition among demand partners leading to higher CPMs for publishers.
- Improved transparency in the programmatic advertising ecosystem.
- Publishers have more control over their inventory and ad placements.
- Reduced dependence on a single ad exchange or demand partner.
- Support for multiple ad formats including display, video, and native ads.
- Better targeting and audience segmentation capabilities.
Distribution of domains using Prebid over IAB2 verticals
Most popular websites using Prebid
Less popular websites using Prebid
Distribution of domains using Prebid over 1 million most popular domains
Distribution of domains using Prebid over domain ages
The average age of websites using Prebid is 12.2 years.
The average page rank (measure of backlink strength) of websites using Prebid is 3.13.
5 technologies that are less often used together with Prebid
| Technology | % of use together with Prebid | Website |
|---|
| Coinimp | 0.0199 | https://www.coinimp.com |
| Pardot | 0.0199 | https://www.pardot.com |
| decimal.js | 0.0199 | https://mikemcl.github.io/decimal.js/ |
| SkyVerge | 0.0199 | https://www.skyverge.com |
| RTB House | 0.0199 | https://www.rtbhouse.com |
