Description of Salesforce Audience Studio: Salesforce Audience Studio is a customer data marketplace that only other platform users can access.
Salesforce Audience Studio is used by 25.28% of websites in the Segmentation category.
Sports is the most popular main category among the websites using Salesforce Audience Studio.
Track and Field is the most popular subcategory among the websites that are using Salesforce Audience Studio.
The technologies that are most often used together with Salesforce Audience Studio are HSTS, Open Graph, Cloudflare, cdnjs, Amazon Web Services, Google Publisher Tag, Amazon S3, Facebook Pixel, core-js, LazySizes.
Our AI based recommender engine (trained on 100 million data points) suggests that websites using Salesforce Audience Studio may also be interested in using these other technologies: Knockout.js, comScore, DoubleClick for Publishers (DFP), Google Publisher Tag, Microsoft Ajax Content Delivery Network, Zepto, LazySizes, ExactMetrics, Amazon Advertising, OneTrust.
Technology | % of use together with Salesforce Audience Studio | Website |
---|---|---|
HSTS | 70.16 | https://www.rfc-editor.org/rfc/rfc6797#section-6.1 |
Open Graph | 64.52 | https://ogp.me |
Cloudflare | 50.81 | http://www.cloudflare.com |
cdnjs | 50.4 | https://cdnjs.com |
Amazon Web Services | 47.98 | https://aws.amazon.com/ |
Google Publisher Tag | 41.94 | https://developers.google.com/publisher-tag/guides/get-started |
Amazon S3 | 37.1 | http://aws.amazon.com/s3/ |
Facebook Pixel | 36.69 | http://facebook.com |
core-js | 36.29 | https://github.com/zloirock/core-js |
LazySizes | 34.27 | https://github.com/aFarkas/lazysizes |
Technology | AI Recommendation Score | Website |
---|---|---|
Knockout.js | 0.36 | http://knockoutjs.com |
comScore | 0.3 | http://comscore.com |
DoubleClick for Publishers (DFP) | 0.3 | http://www.google.com/dfp |
Google Publisher Tag | 0.29 | https://developers.google.com/publisher-tag/guides/get-started |
Microsoft Ajax Content Delivery Network | 0.17 | https://docs.microsoft.com/en-us/aspnet/ajax/cdn/overview |
Zepto | 0.17 | http://zeptojs.com |
LazySizes | 0.17 | https://github.com/aFarkas/lazysizes |
ExactMetrics | 0.17 | https://www.exactmetrics.com |
Amazon Advertising | 0.16 | https://advertising.amazon.com |
OneTrust | 0.16 | http://www.onetrust.com |
Introduction to Salesforce Audience Studio
Salesforce Audience Studio is a data management platform that allows marketers to collect, organize, and activate customer data from multiple sources to deliver personalized experiences across all marketing channels. It provides a unified view of the customer, enabling marketers to segment and target audiences based on their behaviors and interests. The platform also offers powerful analytics and insights to help marketers optimize their campaigns and drive better results. With Salesforce Audience Studio, marketers can create more relevant and engaging experiences that drive customer loyalty and revenue growth.
Practical Applications
of Salesforce Audience Studio
1. Targeted Advertising: Salesforce Audience Studio can be used to create highly targeted advertising campaigns by collecting and analyzing customer data to develop a profile of customers' interests and behavior. This enables advertisers to create personalized ads that resonate with their target audience, improving engagement and conversion rates.
2. Customer Segmentation: By segmenting customers based on their behavior and interests, businesses can create more targeted marketing campaigns that speak to specific customer groups. Salesforce Audience Studio helps businesses to segment their customer base, allowing them to create custom campaigns that are relevant to each group.
3. Personalized Content: By analyzing customer data, Salesforce Audience Studio can help businesses identify what content resonates with each customer. This enables businesses to personalize their content, providing customers with a more personalized experience that improves engagement and loyalty.
4. Customer Journey Mapping: Salesforce Audience Studio can be used to map out the customer journey, identifying touchpoints and key interactions. This enables businesses to optimize the customer experience, improving engagement and loyalty, and ultimately driving sales.
5. Retargeting: Salesforce Audience Studio can be used to retarget customers who have already shown interest in a product or service. By using data to identify these customers, businesses can create targeted ads that encourage them to return and complete their purchase.
Benefits and Advantages of Salesforce Audience Studio
- Provides a comprehensive view of customer data through various channels
- Enables personalized and targeted messaging to specific audiences
- Improves campaign effectiveness and ROI through data-driven insights
- Helps in better understanding customer behavior and preferences
- Supports integration with multiple data sources for enhanced data accuracy
- Offers real-time reporting and analytics for faster decision-making
- Simplifies the process of managing and activating audience data
- Enhances collaboration and alignment between marketing and sales teams.
Website | IAB category 1 | IAB category 2 | OpenRank |
---|---|---|---|
cnn.com | News and Politics | International News | 7.09 |
nba.com | Sports | Basketball | 5.72 |
indiewire.com | Movies | World Movies | 5.54 |
bleacherreport.com | Sports | Sports Radio | 5.52 |
indiana.edu | Education | Financial Assistance | 5.51 |
aetv.com | Television | Drama TV | 5.24 |
talkingpointsmemo.com | News and Politics | Politics | 5.11 |
autosport.com | Television | Sports TV | 5.05 |
vh1.com | Television | Reality TV | 5.01 |
mbusa.com | Automotive | Auto Type | 5 |
Website | IAB category 1 | IAB category 2 | OpenRank |
---|---|---|---|
pacificlife.net | Personal Finance | Insurance | 0 |
airforceinsider.com | Sports | Rugby | 0 |
speedracergogogo.com | Hobbies & Interests | Animation Movies | 0 |
monsterlearning.com | Personal Finance | Financial Assistance | 0.93 |
billkiddsvolvocars.com | Automotive | Auto Type | 1.04 |
The average age of websites using Salesforce Audience Studio is 14.9 years.
The average page rank (measure of backlink strength) of websites using Salesforce Audience Studio is 3.11.
Technology | % of use together with Salesforce Audience Studio | Website |
---|---|---|
Privy | 0.4032 | https://www.privy.com |
Pagely | 0.4032 | https://pagely.com/ |
ChannelAdvisor | 0.4032 | https://www.channeladvisor.com |
Envoy | 0.4032 | https://www.envoyproxy.io/ |
Zipkin | 0.4032 | https://zipkin.io/ |