Segment - Web Usage Statistics and Market Share

Websites using Segment

Description of Segment: Segment is a customer data platform (CDP) that helps you collect, clean, and control your customer data.

Segment is used by 0.45% of websites in the Analytics category.

Business and Finance is the most popular main category among the websites using Segment.

Personal Celebrations & Life Events is the most popular subcategory among the websites that are using Segment.

The technologies that are most often used together with Segment are jQuery, Google Analytics, Google Tag Manager, Google Font API, Font Awesome, Bootstrap, Facebook, Google Workspace, Cloudflare, PHP.

Our AI based recommender engine (trained on 100 million data points) suggests that websites using Segment may also be interested in using these other technologies: Bigcommerce, Google Analytics Enhanced eCommerce, Amazon ELB, Oxygen, Drift, Isotope, TrackJs, Optimizely, Zip, Apache Traffic Server.

Top IAB Industry Verticals using Segment

Top 10 technologies that are most often used together with Segment

Technologies that are most interesting for website using Segment, as determined by our AI recommender

Distribution of domains using Segment over IAB1 verticals

Introduction to Segment

Segment is a customer data platform (CDP) that simplifies the process of collecting, cleaning, and routing data to various marketing and analytics tools. It provides a single source of truth for customer data, enabling businesses to better understand their customers and improve marketing strategies. With Segment, businesses can easily integrate data from multiple sources, such as websites, mobile apps, and CRM systems, and send it to various tools and platforms in real-time. This allows for more personalized marketing, improved customer experiences, and better data-driven decision making.

Practical Applications of Segment

- Identify high-value customers based on their behavior on a website or mobile app and target them with personalized offers or promotions using Segment's customer data platform.
- Analyze customer data across multiple channels and touchpoints to gain insights into customer behavior and preferences for better targeting and messaging.
- Integrate with third-party marketing tools and platforms to automate marketing campaigns and improve ROI.
- Implement A/B testing and other experiments to optimize website or app performance and user experience.
- Monitor and track user interactions in real-time to improve user engagement and retention.
- Use Segment's data warehousing capabilities to store and analyze large amounts of customer data for reporting and analysis.

Benefits and Advantages of Segment

- Segment technology allows companies to gather and aggregate customer data from multiple sources in real-time, providing a comprehensive view of customer behavior and interactions.
- With Segment, companies can easily create and manage customer profiles, enabling personalized marketing campaigns and targeted messaging.
- The platform offers a range of integrations with popular marketing and analytics tools, making it easy to connect with other systems and automate workflows.
- Segment provides robust data privacy and security features, ensuring that customer data is protected and compliant with industry regulations.
- By leveraging the insights generated by Segment, companies can optimize their marketing and customer engagement strategies, driving increased conversions and revenue.

Distribution of domains using Segment over IAB2 verticals

Most popular websites using Segment

Less popular websites using Segment

Distribution of domains using Segment over 1 million most popular domains

Distribution of domains using Segment over domain ages

The average age of websites using Segment is 13.1 years.

The average page rank (measure of backlink strength) of websites using Segment is 2.66.

5 technologies that are less often used together with Segment