Substack - Web Usage Statistics and Market Share


Discover the power of data-driven decision making with our Web Usage Statistics and Market Share analytics of Substack.

Gain unparalleled insights into the rapidly evolving digital landscape and stay ahead of the competition with a comprehensive analysis of Substack key performance metrics.

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Websites using Substack



Description of Substack: Substack is an American online platform that provides publishing, payment, analytics, and design infrastructure to support subscription newsletters.

Substack is used by 0.65% of websites in the Blogs category.

Business and Finance is the most popular main category among the websites using Substack.

Business is the most popular subcategory among the websites that are using Substack.

The technologies that are most often used together with Substack are HSTS, Google Analytics, Preact, Open Graph, RSS, Google Tag Manager, webpack, Datadog, Cloudflare Browser Insights, Sentry.

Our AI based recommender engine (trained on 100 million data points) suggests that websites using Substack may also be interested in using these other technologies: Preact, Cloudflare Browser Insights, Datadog, Express, Cloudflare Bot Management, GTranslate, Imgix, Node.js, Tidio, Criteo.



Top IAB Industry Verticals using Substack





Top 10 technologies that are most often used together with Substack



Technology% of use together with SubstackWebsite
HSTS97.22https://www.rfc-editor.org/rfc/rfc6797#section-6.1
Google Analytics75http://google.com/analytics
Preact75https://preactjs.com
Open Graph72.22https://ogp.me
RSS69.44https://www.rssboard.org/rss-specification
Google Tag Manager63.89http://www.google.com/tagmanager
webpack63.89https://webpack.js.org/
Datadog55.56https://www.datadoghq.com
Cloudflare Browser Insights55.56http://www.cloudflare.com
Sentry47.22https://sentry.io/




Technologies that are most interesting for website using Substack, as determined by our AI recommender



TechnologyAI Recommendation Score Website
Preact0.3https://preactjs.com
Cloudflare Browser Insights0.23http://www.cloudflare.com
Datadog0.22https://www.datadoghq.com
Express0.22http://expressjs.com
Cloudflare Bot Management0.19https://www.cloudflare.com/en-gb/products/bot-management/
GTranslate0.18https://gtranslate.io
Imgix0.18https://imgix.com/
Node.js0.15http://nodejs.org
Tidio0.15https://www.tidio.com
Criteo0.14http://criteo.com


Distribution of domains using Substack over IAB1 verticals











Introduction to Substack

Substack is a subscription-based platform that allows writers to create and distribute newsletters to their subscribers.

Practical Applications of Substack


Substack can be used for creating and managing newsletters, building a community around a topic or niche, monetizing content through subscriptions or sponsorships, and engaging with subscribers through comments and feedback.

Benefits and Advantages of Substack

- Easy to use platform for creating and distributing newsletters
- Provides a seamless subscription process for readers
- Offers customizable templates for creating visually appealing newsletters
- Simplifies the process of monetizing newsletters through subscription fees and sponsorships
- Provides detailed analytics to track newsletter performance and subscriber engagement
- Offers a built-in audience of Substack users who can discover and subscribe to new newsletters.



Distribution of domains using Substack over IAB2 verticals













Most popular websites using Substack



WebsiteIAB category 1IAB category 2OpenRank
volatileweekly.comMusic and AudioClassical Music4.21
lurid.comHobbies & InterestsCollecting4.14
dataawesome.comBusiness and FinanceParenting3.9
theseofreelancer.comHobbies & InterestsContent Production3.55
thechatner.comBooks and LiteratureFiction3.55
dyl-ventures.comBusiness and FinanceBusiness3.38
pizzaatmcdonalds.comEvents and AttractionsTravel Type3.37
bclund.comFamily and RelationshipsCountry Music3.34
cinematze.comBusiness and FinanceEconomy3.34
worldofapple.comMoviesWorld Movies3.32




Less popular websites using Substack



WebsiteIAB category 1IAB category 2OpenRank
saintsjourney.comPetsIndustries1.99
paultomkins.comBooks and LiteratureDiseases and Conditions2.28
thetransom.comNews and PoliticsPolitics2.34
nealhallford.comHobbies & InterestsWorld Movies2.4
independentlyspeaking.comBusiness and FinanceTravel Type2.49


Distribution of domains using Substack over 1 million most popular domains
















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Distribution of domains using Substack over domain ages



The average age of websites using Substack is 8.9 years.

The average page rank (measure of backlink strength) of websites using Substack is 2.89.











5 technologies that are less often used together with Substack



Technology% of use together with SubstackWebsite
ZURB Foundation2.7778http://foundation.zurb.com
Squarespace2.7778http://www.squarespace.com
Twitter2.7778http://twitter.com
Nginx2.7778http://nginx.org/en
DigiCert2.7778https://www.digicert.com/