Description of Taboola: Taboola is a content discovery & native advertising platform for publishers and advertisers.
Taboola is used by 0.58% of websites in the Advertising category.
Business and Finance is the most popular main category among the websites using Taboola.
Business is the most popular subcategory among the websites that are using Taboola.
The technologies that are most often used together with Taboola are Open Graph, core-js, Facebook Pixel, Facebook, webpack, Module Federation, Google Tag Manager, HTTP/3, Google Analytics, jQuery.
Our AI based recommender engine (trained on 100 million data points) suggests that websites using Taboola may also be interested in using these other technologies: Outbrain, LiveIntent, comScore, Reddit Ads, AccessiBe, Criteo, langify, VigLink, Iubenda, TownNews.
Technology | % of use together with Taboola | Website |
---|---|---|
Open Graph | 65.03 | https://ogp.me |
core-js | 55.57 | https://github.com/zloirock/core-js |
Facebook Pixel | 46.59 | http://facebook.com |
41.08 | http://facebook.com | |
webpack | 38.44 | https://webpack.js.org/ |
Module Federation | 37.72 | https://webpack.js.org/concepts/module-federation/ |
Google Tag Manager | 31.74 | http://www.google.com/tagmanager |
HTTP/3 | 29.1 | https://httpwg.org/ |
Google Analytics | 28.02 | http://google.com/analytics |
jQuery | 27.66 | https://jquery.com |
Technology | AI Recommendation Score | Website |
---|---|---|
Outbrain | 0.33 | https://www.outbrain.com |
LiveIntent | 0.25 | https://www.liveintent.com |
comScore | 0.22 | http://comscore.com |
Reddit Ads | 0.2 | https://advertising.reddithelp.com/ |
AccessiBe | 0.17 | https://accessibe.com/ |
Criteo | 0.17 | http://criteo.com |
langify | 0.16 | https://langify-app.com |
VigLink | 0.15 | http://viglink.com |
Iubenda | 0.15 | https://www.iubenda.com/ |
TownNews | 0.15 | https://townnews.com/ |
Introduction to Taboola
Taboola is a content discovery and advertising platform that helps connect users with personalized content, based on their interests. Taboola's algorithm analyzes real-time data to deliver relevant content to users, while also providing a platform for publishers to monetize their content through native advertising.
Practical Applications
of Taboola
- Personalized content recommendations for websites and mobile apps
- Monetization through advertising revenue for publishers
- Increased engagement and user retention on websites and mobile apps
- Targeted advertising campaigns for brands and marketers
- Audience development and user acquisition for media companies
- Optimization of content distribution and promotion strategies
- Analytics and reporting on user behavior and engagement with content
Benefits and Advantages of Taboola
- Taboola provides personalized recommendations for online content, which can increase user engagement and satisfaction.
- By recommending relevant content, Taboola can help publishers increase their pageviews and ad revenues.
- Taboola's platform allows publishers to reach new audiences and expand their content distribution.
- Taboola's AI-powered algorithms constantly learn and improve, ensuring that recommendations become more accurate and effective over time.
- Taboola offers a self-serve advertising platform, enabling advertisers to easily create and manage campaigns across a network of premium publishers.
- With Taboola, advertisers can target their campaigns based on interests, location, demographics, and other factors, increasing the relevance and effectiveness of their ads.
- Taboola's platform provides detailed analytics and reporting, allowing publishers and advertisers to track and measure the performance of their content and campaigns.
Website | IAB category 1 | IAB category 2 | OpenRank |
---|---|---|---|
usatoday.com | News and Politics | International News | 6.99 |
slate.com | News and Politics | Political Event | 6.74 |
lifehacker.com | Food & Drink | Cookbooks | 6.48 |
espn.com | Sports | Sports Radio | 5.8 |
thehindu.com | News and Politics | International News | 5.8 |
fivethirtyeight.com | Music and Audio | Politics | 5.77 |
msnbc.com | News and Politics | Talk Radio | 5.62 |
cbssports.com | Sports | Fantasy Sports | 5.56 |
marca.com | Music and Audio | Sports TV | 5.34 |
zulily.com | Style & Fashion | Children's Clothing | 5.29 |
Website | IAB category 1 | IAB category 2 | OpenRank |
---|---|---|---|
aliari.com | Business and Finance | Industries | 0 |
yourclevelandnews.com | News and Politics | International News | 0 |
simplehomequotes.com | Business and Finance | Home Improvement | 0 |
sevenhillsdent.com | Medical Health | Diseases and Conditions | 0 |
lwwv.com | Business and Finance | Business | 0 |
The average age of websites using Taboola is 12 years.
The average page rank (measure of backlink strength) of websites using Taboola is 3.
Technology | % of use together with Taboola | Website |
---|---|---|
Po.st | 0.1198 | http://www.po.st/ |
Hostinger | 0.1198 | https://www.hostinger.com |
CentOS | 0.1198 | http://centos.org |
Elasticsearch | 0.1198 | https://www.elastic.co |
ElasticSuite | 0.1198 | https://elasticsuite.io |