Tapad - Web Usage Statistics and Market Share


Discover the power of data-driven decision making with our Web Usage Statistics and Market Share analytics of Tapad.

Gain unparalleled insights into the rapidly evolving digital landscape and stay ahead of the competition with a comprehensive analysis of Tapad key performance metrics.

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Websites using Tapad



Description of Tapad: Tapad is a venture-funded startup company that develops and markets software and services for cross-device advertising and content delivery.

Tapad is used by 0.05% of websites in the Advertising category.

Business and Finance is the most popular main category among the websites using Tapad.

Diseases and Conditions is the most popular subcategory among the websites that are using Tapad.

The technologies that are most often used together with Tapad are Open Graph, core-js, Facebook Pixel, Facebook, Google Tag Manager, Google Analytics, AcuityAds, jQuery, AppNexus, Rubicon Project.

Our AI based recommender engine (trained on 100 million data points) suggests that websites using Tapad may also be interested in using these other technologies: AppNexus, theTradeDesk, AcuityAds, Cloudflare Browser Insights, Ensighten, Rubicon Project, Simpli.fi, Google Analytics Enhanced eCommerce, PubMatic, OpenX.



Top IAB Industry Verticals using Tapad





Top 10 technologies that are most often used together with Tapad



Technology% of use together with TapadWebsite
Open Graph69.14https://ogp.me
core-js66.67https://github.com/zloirock/core-js
Facebook Pixel56.79http://facebook.com
Facebook48.15http://facebook.com
Google Tag Manager43.21http://www.google.com/tagmanager
Google Analytics41.98http://google.com/analytics
AcuityAds40.74https://www.acuityads.com
jQuery39.51https://jquery.com
AppNexus38.27http://appnexus.com
Rubicon Project37.04http://rubiconproject.com/




Technologies that are most interesting for website using Tapad, as determined by our AI recommender



TechnologyAI Recommendation Score Website
AppNexus0.27http://appnexus.com
theTradeDesk0.22https://www.thetradedesk.com
AcuityAds0.21https://www.acuityads.com
Cloudflare Browser Insights0.2http://www.cloudflare.com
Ensighten0.2https://success.ensighten.com/hc/en-us
Rubicon Project0.19http://rubiconproject.com/
Simpli.fi0.19https://simpli.fi/
Google Analytics Enhanced eCommerce0.18https://developers.google.com/analytics/devguides/collection/analyticsjs/enhanced-ecommerce
PubMatic0.18http://www.pubmatic.com/
OpenX0.18http://openx.com


Distribution of domains using Tapad over IAB1 verticals











Introduction to Tapad

Tapad is a cross-device marketing technology company that provides a unified view of consumers across devices and channels.

Practical Applications of Tapad


Tapad is a cross-device advertising platform that allows marketers to reach their desired audience across multiple devices.

Benefits and Advantages of Tapad

1. Cross-device marketing: Tapad allows marketers to target consumers across multiple devices, making it easier to reach a wider audience.

2. Increased engagement: By using Tapad's technology, marketers can deliver more personalized and relevant ads to consumers, resulting in increased engagement and click-through rates.

3. Improved ROI: With Tapad's ability to track and measure the effectiveness of marketing campaigns across devices, marketers can better understand their ROI and make more informed decisions about their ad spend.

4. Enhanced customer insights: Tapad's data analysis capabilities provide valuable insights into consumer behavior, preferences and habits, allowing marketers to create more effective targeting strategies.

5. Seamless integration: Tapad's technology can be integrated into existing marketing platforms, making it easy for marketers to incorporate cross-device marketing into their existing strategies.

6. Privacy compliance: Tapad's technology is fully compliant with privacy regulations, ensuring that consumer data is protected and secure.



Distribution of domains using Tapad over IAB2 verticals













Most popular websites using Tapad



WebsiteIAB category 1IAB category 2OpenRank
shakira.comMusic and AudioWorld Movies4.74
trafalgar.comTravelTravel Locations4.69
hooch.netPop CultureCelebrity Relationships4.52
estrellainsurance.comPersonal FinanceInsurance4.33
rascalflatts.comMusic and AudioConcerts & Music Events4.26
edgertonhospital.comHealthy LivingWellness4.25
omegacabinetry.comHome & GardenDesign4.25
griffithenergyservices.comBusiness and FinanceHome Utilities4.23
ahmanson.orgEvents and AttractionsTheater4.15
newtimesbpb.comEvents and AttractionsRock Music4.14




Less popular websites using Tapad



WebsiteIAB category 1IAB category 2OpenRank
autonationnissan104.comAutomotiveAuto Buying and Selling0
autonationnissankendall.comAutomotiveAuto Body Styles0.65
autonationfordfortpayne.comAutomotiveMalls & Shopping Centers1.26
desertbuick.comAutomotiveAuto Buying and Selling1.45
schrockatmenards.comHobbies & InterestsDesign1.81


Distribution of domains using Tapad over 1 million most popular domains
















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Distribution of domains using Tapad over domain ages



The average age of websites using Tapad is 13.7 years.

The average page rank (measure of backlink strength) of websites using Tapad is 2.94.











5 technologies that are less often used together with Tapad



Technology% of use together with TapadWebsite
Afterpay1.2346https://www.afterpay.com/
Bold Upsell1.2346https://boldcommerce.com/upsell
Tiny Slider1.2346https://github.com/ganlanyuan/tiny-slider
Rakuten Advertising1.2346https://rakutenadvertising.com/
Rakuten1.2346https://www.rakuten.com/