Description of comScore: comScore is an American media measurement and analytics company providing marketing data and analytics to enterprises; media and advertising agencies; and publishers.
comScore is used by 0.46% of websites in the Analytics category.
Sports is the most popular main category among the websites using comScore.
Travel Type is the most popular subcategory among the websites that are using comScore.
The technologies that are most often used together with comScore are Google Analytics, jQuery, Google Tag Manager, Google Font API, PHP, MySQL, WordPress, jQuery Migrate, Facebook, Twitter Emoji (Twemoji).
Our AI based recommender engine (trained on 100 million data points) suggests that websites using comScore may also be interested in using these other technologies: VigLink, Prebid, Sovrn//Commerce, DoubleClick for Publishers (DFP), 33Across, Parse.ly, Knockout.js, Google Publisher Tag, Chartbeat, Taboola.
Technology | % of use together with comScore | Website |
---|---|---|
Google Analytics | 74.06 | http://google.com/analytics |
jQuery | 72.26 | https://jquery.com |
Google Tag Manager | 61.75 | http://www.google.com/tagmanager |
Google Font API | 50.23 | http://google.com/fonts |
PHP | 48.75 | http://php.net |
MySQL | 44.85 | http://mysql.com |
WordPress | 44.27 | https://wordpress.org |
jQuery Migrate | 39.44 | https://github.com/jquery/jquery-migrate |
33.13 | http://facebook.com | |
Twitter Emoji (Twemoji) | 30.83 | https://twitter.github.io/twemoji/ |
Technology | AI Recommendation Score | Website |
---|---|---|
VigLink | 0.55 | http://viglink.com |
Prebid | 0.25 | http://prebid.org |
Sovrn//Commerce | 0.23 | https://www.sovrn.com/publishers/commerce/ |
DoubleClick for Publishers (DFP) | 0.23 | http://www.google.com/dfp |
33Across | 0.19 | https://www.33across.com |
Parse.ly | 0.18 | https://www.parse.ly |
Knockout.js | 0.17 | http://knockoutjs.com |
Google Publisher Tag | 0.16 | https://developers.google.com/publisher-tag/guides/get-started |
Chartbeat | 0.15 | http://chartbeat.com |
Taboola | 0.15 | https://www.taboola.com |
Introduction to comScore
comScore is a cross-platform measurement company that measures audiences, brands, and consumer behavior. It provides insights into digital media usage, online advertising, and e-commerce. The company's data and analytics help businesses make informed decisions about digital marketing strategies and investments. comScore uses a combination of panel-based and census-based measurement to provide a comprehensive view of consumer behavior across desktops, mobile devices, and other connected devices.
Practical Applications
of comScore
1. Digital advertising measurement and optimization
2. Cross-platform audience measurement for publishers and advertisers
3. Custom market research and consumer insights
4. Competitive benchmarking and industry analysis
5. Campaign verification and fraud detection
Benefits and Advantages of comScore
- Provides accurate and reliable measurement of digital audience and advertising performance.
- Helps to optimize digital advertising campaigns to increase ROI.
- Offers insights into consumer behavior and preferences to inform strategic marketing decisions.
- Allows for benchmarking against competitors and industry standards.
- Provides real-time data and reporting for immediate action and adjustments.
- Offers a comprehensive view of cross-platform media consumption and engagement.
- Helps to identify and target specific audience segments for more effective advertising.
- Enables efficient and effective media planning and buying.
Website | IAB category 1 | IAB category 2 | OpenRank |
---|---|---|---|
goodreads.com | Books and Literature | Sci-fi and Fantasy | 7.14 |
theverge.com | Business and Finance | Industries | 7.09 |
cnbc.com | Business and Finance | International News | 6.94 |
unsplash.com | Hobbies & Interests | Images/Galleries | 6.79 |
venturebeat.com | Technology & Computing | Artificial Intelligence | 6.69 |
fortune.com | Business and Finance | Business | 6.54 |
nbcnews.com | News and Politics | International News | 6.54 |
zillow.com | Business and Finance | Business | 6.5 |
zdnet.com | Technology & Computing | Career Advice | 6.48 |
mayoclinic.org | Medical Health | Diseases and Conditions | 6.38 |
Website | IAB category 1 | IAB category 2 | OpenRank |
---|---|---|---|
simengineeringinc.com | News and Politics | Genealogy and Ancestry | 0 |
dfwsellnow.com | Real Estate | Real Estate Buying and Selling | 0 |
sonnyhunter.net | Music and Audio | Jazz | 0 |
grandavepharmacy.com | Business and Finance | Industries | 0 |
halopcmods.com | Video Gaming | Console Games | 0 |
The average age of websites using comScore is 12.7 years.
The average page rank (measure of backlink strength) of websites using comScore is 2.93.
Technology | % of use together with comScore | Website |
---|---|---|
Fastspring | 0.014 | https://fastspring.com |
RTB House | 0.014 | https://www.rtbhouse.com |
Baidu Analytics (ç¾åº¦ç»è®¡) | 0.014 | https://tongji.baidu.com/ |
ScrollMagic | 0.014 | https://scrollmagic.io |
Scissor Themes Writee | 0.014 | https://www.scissorthemes.com/themes/writee-free |