Description of theTradeDesk: theTradeDesk is an technology company that markets a software platform used by digital ad buyers to purchase data-driven digital advertising campaigns across various ad formats and devices.
theTradeDesk is used by 1.49% of websites in the Advertising category.
Personal Finance is the most popular main category among the websites using theTradeDesk.
Insurance is the most popular subcategory among the websites that are using theTradeDesk.
The technologies that are most often used together with theTradeDesk are Facebook Pixel, Open Graph, core-js, Facebook, HSTS, Google Tag Manager, RSS, jQuery, Google Analytics, webpack.
Our AI based recommender engine (trained on 100 million data points) suggests that websites using theTradeDesk may also be interested in using these other technologies: Simpli.fi, The Events Calendar, Ensighten, Pardot, particles.js, SnapEngage, TikTok Pixel, AccessiBe, Google Optimize, Drupal.
Technology | % of use together with theTradeDesk | Website |
---|---|---|
Facebook Pixel | 66.12 | http://facebook.com |
Open Graph | 65.83 | https://ogp.me |
core-js | 63.86 | https://github.com/zloirock/core-js |
49.26 | http://facebook.com | |
HSTS | 37.03 | https://www.rfc-editor.org/rfc/rfc6797#section-6.1 |
Google Tag Manager | 30.28 | http://www.google.com/tagmanager |
RSS | 30.23 | https://www.rssboard.org/rss-specification |
jQuery | 28.85 | https://jquery.com |
Google Analytics | 28.45 | http://google.com/analytics |
webpack | 25.49 | https://webpack.js.org/ |
Technology | AI Recommendation Score | Website |
---|---|---|
Simpli.fi | 0.2 | https://simpli.fi/ |
The Events Calendar | 0.18 | https://theeventscalendar.com |
Ensighten | 0.18 | https://success.ensighten.com/hc/en-us |
Pardot | 0.16 | https://www.pardot.com |
particles.js | 0.16 | https://vincentgarreau.com/particles.js/ |
SnapEngage | 0.15 | https://snapengage.com/ |
TikTok Pixel | 0.15 | https://ads.tiktok.com |
AccessiBe | 0.15 | https://accessibe.com/ |
Google Optimize | 0.14 | https://optimize.google.com |
Drupal | 0.14 | https://drupal.org |
Introduction to theTradeDesk
TheTradeDesk is a demand-side platform (DSP) for digital advertising that offers advertisers a range of tools and services to manage and optimize their programmatic advertising campaigns. It provides access to a large inventory of ad exchanges, publishers, data providers, and ad networks to help advertisers reach their target audience with precision and efficiency. The platform offers a range of features, including real-time bidding (RTB), audience targeting, ad creative management, and reporting and analytics. TheTradeDesk is designed to be user-friendly and flexible, allowing advertisers to customize their campaigns and achieve their specific marketing goals.
Practical Applications
of theTradeDesk
- TheTradeDesk can be used by digital marketers to plan and execute programmatic ad campaigns across multiple channels and devices.
- TheTradeDesk's real-time bidding platform can help advertisers optimize their ad spend and target the right audiences.
- TheTradeDesk's reporting and analytics tools can provide insights into ad performance and audience behavior, allowing advertisers to make data-driven decisions.
- TheTradeDesk's audience targeting capabilities can be used to reach specific demographic and behavioral segments, enabling advertisers to deliver more personalized and relevant ads.
- TheTradeDesk's integrations with other marketing technologies and data providers can enhance its capabilities and allow for more advanced targeting and measurement.
Benefits and Advantages of theTradeDesk
- Advanced targeting capabilities for reaching specific audiences
- Real-time bidding and optimization for efficient campaign management
- Access to multiple ad exchanges and inventory sources
- Detailed reporting and analytics for measuring campaign performance
- Customizable dashboards and interface for personalized user experience
- Integration with third-party data providers for enhanced audience insights
- Automated campaign management and optimization for increased efficiency and effectiveness.
Website | IAB category 1 | IAB category 2 | OpenRank |
---|---|---|---|
wpengine.com | Business and Finance | Business | 5.98 |
verizon.com | Technology & Computing | Home Utilities | 5.97 |
1password.com | Family and Relationships | Parenting | 5.79 |
cancer.org | Medical Health | Diseases and Conditions | 5.72 |
box.com | Business and Finance | Industries | 5.62 |
shrm.org | Business and Finance | Business | 5.58 |
wwe.com | Sports | Wrestling | 5.54 |
harley-davidson.com | Automotive | Motorcycles | 5.44 |
fourseasons.com | Travel | Travel Type | 5.42 |
umd.edu | Education | Financial Assistance | 5.37 |
Website | IAB category 1 | IAB category 2 | OpenRank |
---|---|---|---|
tomtorske.com | Personal Finance | Insurance | 0 |
afpnj.net | Personal Finance | Insurance | 0 |
nicotinestudy.org | Healthy Living | Wellness | 0 |
jiffylubechattanooga.com | Shopping | Coupons and Discounts | 0 |
ericsantana.net | Personal Finance | Insurance | 0 |
The average age of websites using theTradeDesk is 15.1 years.
The average page rank (measure of backlink strength) of websites using theTradeDesk is 2.82.
Technology | % of use together with theTradeDesk | Website |
---|---|---|
PrestaShop | 0.0493 | http://www.prestashop.com |
Arc XP | 0.0493 | https://www.arcxp.com |
Brandfolder | 0.0493 | https://brandfolder.com |
SnapEngage | 0.0493 | https://snapengage.com/ |
Ektron CMS | 0.0493 | https://www.optimizely.com/ektron-cms |