Brand-safety incidents happen on the long tail — the pages generic classification tools never see. Alpha Quantum classifies 102 million domains across 700+ categories in real time, giving SSPs, DSPs, and advertisers the granularity to protect brands without killing reach.
A single misplacement — an airline ad beside a plane crash story, a children’s toy ad on an adult page — can trend on social media within minutes. The solution is not blocking entire categories; it is classifying the web at a granularity that separates “Financial News > Market Analysis” from “Financial News > Fraud Reports.”
Generic classification tools offer 30–50 categories. Blocking “News” kills reach. Allowing it invites risk. Our 700+ category taxonomy lets you build inclusion and exclusion lists at a granularity that protects brand reputation without sacrificing scale. Every category maps to IAB v2 and v3 standards for industry compatibility.
Brand-safety incidents disproportionately occur on sites that generic databases have never classified — newly registered domains, niche blogs, parked pages monetizing arbitrage traffic. Our corpus covers 102 million domains including the long tail that competitors skip. A site registered this morning already has a classification by tonight.
Our API responds in under 100 milliseconds — fast enough for pre-bid brand-safety checks in programmatic auctions where every millisecond counts. SSPs and DSPs integrate a single API call into their bid-evaluation pipeline. The response returns category labels, confidence scores, and quality indicators in one payload.
Overly aggressive blocking wastes budget and limits scale. Our multi-label classification assigns every applicable category to each domain, so your brand-safety logic can weigh context rather than issuing blanket bans. A health education site with medical content stays accessible; an adult site with medical keywords does not. Nuance at scale.
Our classification infrastructure powers every stage of the brand-safety workflow — from pre-bid URL evaluation to post-campaign adjacency auditing.
Classify the page URL before your DSP submits a bid. Our sub-100ms API returns category labels, safety scores, and quality indicators so your bidder can make brand-safe decisions without adding latency to the auction.
Build dynamic inclusion and exclusion lists using our 700+ categories. Update them automatically as new domains are classified — no manual curation, no stale lists. Export as CSV, JSON, or consume via API for real-time integration with your bidding platform.
Our category taxonomy maps directly to GARM (Global Alliance for Responsible Media) brand suitability categories. Arms/ammunition, adult content, hate speech, terrorism, and every other GARM-defined risk area has a corresponding classification in our database.
Beyond safety classification, our Cookieless Audiences platform adds demographic, interest, and purchase-intent profiles to every domain. Target safely and contextually in one data layer — no third-party cookies required.
Every domain is classified across IAB v2, IAB v3, IPTC NewsCodes, and web-filtering taxonomies simultaneously. Your brand-safety logic gets the IAB categories your buyers expect, while your compliance team gets web-filtering labels for regulatory reporting.
For environments where API calls are impractical — air-gapped ad servers, edge-deployed systems, or bulk pre-processing pipelines — our offline databases deliver the same classification data in CSV, JSON, or SQLite. Process millions of URLs locally with zero latency.
Brand safety depends on the depth, freshness, and accuracy of the data behind it. Here is the scale our classification engine operates at.
When your bidding system encounters a URL, it sends a single API request to our classification engine. The response returns every applicable category, a confidence score, quality indicators, and audience data — all within the timing window of a programmatic auction.
Because our engine assigns multiple labels per domain, your brand-safety logic can make nuanced decisions. A news site covering a sensitive topic carries both its news category and the specific sub-category that triggered concern — giving your policy engine the context it needs to decide rather than block blindly.
Bring your top 1,000 URLs to a free trial and see exactly how our 700+ categories classify them. Compare the granularity to your current brand-safety data source — no commitment required.
